• HSBC

Canon's first digital waterproof camera launched

  • United Arab Emirates: Tuesday, June 23 - 2009 at 12:55
  • PRESS RELEASE

Canon Middle East launched its first waterproof digital compact camera: the 12.1 Megapixel PowerShot D10.

Engineered for those with an adventurous, active lifestyle, the PowerShot D10 combines take-anywhere levels of toughness with exceptional image quality.

Canon's DIGIC 4 processor delivers ultra-responsive performance and outstanding, richly detailed images, while a new Smart Auto mode uses Scene Detection technology to deliver effortlessly great shots.

For the ultimate in hands-free, take-anywhere operability, the PowerShot D10 also offers compatibility with an extensive accessories system.

Goes where others can't


From surfing to snorkelling, skiing to mountaineering, the PowerShot D10 is designed to accompany users on every adventure - it's waterproof to 10m , can withstand the shock of a drop onto a hard surface from 1.22m, is dustproof and will function at temperatures as low as -10oC.

A range of protective accessories are available to keep the camera safe in challenging environments, including soft case, shoulder, neck and carabiner straps . Thanks to an innovative connection system on the corners of the camera's body, a secure and convenient set-up can be tailored for different activities. Users can also customise their camera's appearance with an optional coloured Front Cover Set, and protect it from knocks and scuffs with a soft case.

Exceptional quality


Incredible 12.1 Megapixel resolution is captured by the camera's sensor, allowing the freedom to crop or enlarge images while retaining outstanding image detail. The 3x zoom lens offers a range of versatile framing options, with Image Stabilizer preventing camera-shake from causing unwanted blur. This is particularly useful when participating in the high-movement activities for which the camera is designed.

Easy to use


To ensure that users stay focused on the action, DIGIC 4 powers a host of intelligent features that make great photos effortless. A new Smart Auto mode uses Scene Detection Technology to analyse the shooting scene in detail - checking subject brightness, contrast, distance and overall hue. The camera then selects the optimum mode from 18 possible choices, ensuring perfect settings for the scene.

Even the most active situations can be photographed blur-free thanks to Canon's Motion Detection Technology, which detects both camera and subject movement and adjusts settings accordingly. Naturally great people shots are assured by Face Detection Technology, which now also includes new Blink Detection, to avoid the disappointment of mistimed people shots. Canon's i-Contrast brightens dark areas in an image without blowing out lighter areas.

The PowerShot D10 also features a special 2.5" PureColor LCD II, which has been specially modified for better outdoor performance. Protected by a 2mm protective shield, it offers double the brightness of a normal PureColor LCD II - allowing easy framing or image review in virtually any environment.

From the beach to the ski-slopes, a wide range of shooting modes and Special Scene modes - including dedicated Underwater, Snow and Beach modes - delivers instant fingertip access to the correct settings. FaceSelf-Timer simplifies group shots by waiting until the user enters the frame before shooting.

"The PowerShot D10 is a boundary-breaking camera. It brings the hallmarks of the PowerShot range - exceptional imaging and ease of use - to places where many other cameras simply cannot go."


commented Jason Rego, DSC Product Manager, Canon Middle East.
Canon's first waterproof digital compact camera.
Canon's first waterproof digital compact camera.
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About Canon Middle East
Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Laser and Inkjet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE.

Canon Contact:
Munther Ayache
Marketing Department
Canon Middle East FZ-LLC
Tel: + 971 4 3915050
Direct: + 971 4 3915337
Fax: + 971 4 3916715

Agency Contact:
Linsey Worgan
d'pr
Tel: +971 4 323 3668

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