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Emirates Driving Institute sponsors District Football Championship

  • United Arab Emirates: Wednesday, June 24 - 2009 at 13:17
  • PRESS RELEASE

Emirates Driving Institute (EDI) recognizes its responsibility towards society and is happy to give in return to society by educating its youth on the effectiveness of wearing a seatbelt and driving with a 'sense of sportsmanship and fair-play'.

EDI has joined as partners with the Dubai Sports Council to promote the "Play Safe Drive Safe" concept via the Furjan District Football Championship 2009 which commenced on the 12th of June 09 and will continue till the 1st of August 09.

114 teams comprising of 12 players each are playing against each other in 9 different assigned residential areas like Rashidiya, Nad Al Hammar, AL Quasis, Hamriya, Hatta, Jumeirah, Umm Suqueimm, Al Quoz and Jaffliya.

The objective of the championship is to support sporting activities in residential areas and encourage the youth to take up leading roles in community activities while using the summer holidays and free time to play football and avoid unnecessary dangers.

At EDI, we believe that there is a very close relationship between sports and driving. Driving on our roads and playing sports share the need for skills such as anticipation, planning and timing with judgment of speed and distance, making quick decisions with fast reactions.

A strong sense of fairness, respect for rules, courtesy and patients are qualities that are admired throughout sportsmanship and they also happen to be the corner-stones of safe, mature driving. Self discipline and self control are crucial components to both.

There is absolutely no place for aggression, selfishness or rudeness, whether it is on a sports pitch or on the public road!

Mr. Amer Ahmed Belhasa, Managing Director of Emirates Driving Institute, said:
"As a keen sportsman all my life I see that the qualities of a good sportsman are also those that go to make up a safe and responsible driver and we are delighted to share this opportunity to influence the behaviour of our young citizens wherever we can."


Emirates Driving Institute conducts safety demonstrations using safety exhibits like the Roll-Over car and the Seat Belt Convincer. Safety Lectures are also conducted during the safety demonstrations. The players and spectators can actively participate in these demonstrations gaining effective experience and driving tips which will prove helpful for teenagers and young adults alike.
During the press conference.
During the press conference.
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Notes and Media Contacts »

About Emirates Driving Institute:

From a humble beginning in 1991, EDI is today the largest and most successful Driving Institute in the Middle East offering driver license acquisition training programs in different vehicle categories like Light Motor Vehicle, Motor cycle, Heavy Bus, Heavy Truck, Forklift and Shovel It has a fleet of thousand instructors and vehicles. EDI has won many national and international awards like OHSAS, ISO 9001, GEMAS Award, Dubai Quality Award in the field of driver training and road safety.

For any further information, please contact:

Jovita Dias
Public Relations & Communications Officer
Emirates Driving Institute
Tel: +971 4 2631100 Ext 479
Fax: +971 4 2613595

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