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Saturday, November 28 - 2009

Dubai Retail lines up calendar of 'Beat the Heat' events at The Walk @ JBR to mark Dubai Summer Surprises

  • United Arab Emirates: Wednesday, June 24 - 2009 at 16:13
  • PRESS RELEASE

The Walk, a pioneering beachfront shopping avenue managed and developed by Dubai Retail, a subsidiary of Dubai Properties Group (DPG), today announced it has lined up a calendar of family-oriented activities and events at the Jumeirah Beach Residence (JBR) to mark Dubai Summer Surprise (DSS), the annual retail and entertainment extravaganza that attracts visitors from around the world to the emirate.

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  • Dubai Retail lines up calendar of 'Beat the Heat' events at The Walk @ JBR to mark Dubai Summer Surprises 2009.
    Dubai Retail lines up calendar of 'Beat the Heat' events at The Walk @ JBR to mark Dubai Summer Surprises 2009.
Scheduled to be held until 14 August, the 'Beat the Heat' events will bring Dubai Summer Surprises to the beaches of Dubai for the first time.

The beachfront retail avenue stretching over 1.7km at Jumeirah Beach Residence will host a multitude of entertaining events including water sports, football, volleyball fields, a floating island, inflatable slides, inflatable games and spa area. The area between the Hilton and Sheraton Hotel, opposite the main JBR parking lot at the heart of the beachside development will serve as the venue for the activities during the DSS extravaganza.

Haiyan Mujarkech, CEO of Dubai Retail, said:
"The Walk at JBR is an ideal venue to host family-oriented beachfront activities to mark DSS following the significant turnout earlier for Dubai Shopping Festival, the spectacular annual retail extravaganza. Offering attractive views of the Arabian Gulf, a great selection of shopping and dining options, The Walk will deliver an enhancing leisure experience."


"As a key industry player, Dubai Retail is keen to bring popular events such as Covent Garden Dubai, DSF, DSS, to The Walk, complementing its role as a destination that serves tourists and residents with its multitude of options," added Mujarkech.

In addition to the entertainment, The Walk will also offer onsite refreshments, restaurants, and a relaxation zone with beach recliners, sun beds, beach tents, umbrellas, and other amenities for beach lovers.

Launched in August 2008, The Walk, boasts a total of 200 fashion, furniture and lifestyle stores, serving JBR residents as well as the entire marina district. It is set to unveil a series of spas and beach clubs, accentuating the development's round the year beach resort offering, making Jumeirah Beach Residence one of the most luxurious developments in the region.

In its profound commitment to delivering innovative and pioneering concepts in the retail sector, Dubai Retail continues to bring renowned brands to its properties within the emirate. With over five million square feet currently under development, Dubai Retail is set to become one of the largest and the most prominent retail solutions provider in the Middle East in the near future.
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Notes and media contacts

About The Walk:

'The Walk' at Jumeirah Beach Residence is Dubai's first & only outdoor shopping concept by the Beach, offering a wide range of shopping, dining and leisure activities. Established in 2008 by Dubai Retail, a subsidiary of Dubai Properties Group and a member of Dubai Holding, The Walk stretches across 1.7 kilometer long avenue overlooking the Arabian Ocean, and boasts over 305 retail shops in both its ground and plaza levels. Designed to meet the needs of over 20,000 residents and visitors in the surrounding towers, The Walk's mix of retail & hospitality outlets includes Designer Boutiques, Cafes and Restaurants, Supermarkets, Jewellery and Gifts, Home Furnishing, Fashion and Accessories, Health & Beauty, as well as Banks and Money Exchange services.

About Dubai Retail:

Dubai Retail, a subsidiary of Dubai Properties Group and a member of Dubai Holding, is a primary retail development and management solutions company that operates with the express aim of transforming the retail sector in the Middle East by bringing in new concepts and solutions. Established in 2008, Dubai Retail already boasts one of the largest retail management portfolios in the emirate. The company operates with a sole objective of increasing stakeholders' value through innovative solutions and commitment to excellence, while leveraging its in-depth market knowledge and industry experience, thus contributing to the expansion of the retail sector in general.

Dubai Retail's services range from strategy development to retail space management and covers retail leasing, developing and improving retail concepts, management of retail spaces, retail consulting services, offering support to franchise chains, market intelligence services and tenant mix solutions. Dubai Retail currently offers premium retail opportunities at The Walk, Jumeirah Beach Residence (JBR), and Bay Avenue at Business Bay.

For further information, please contact:

Kholoud Arif
Senior Media Relations Executive
JiWin Public Relations
Dir: +971 4 361 3599
Fax: +971 4 368 8001

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