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Sunday, November 29 - 2009

Jumeirah supports the Dubai Autism Center with a giant cake sale

  • United Arab Emirates: Thursday, June 25 - 2009 at 13:51
  • PRESS RELEASE

For the sixth consecutive year, Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, is teaming up with Mercato for the annual Dubai Summer Surprises (DSS) event known as the Jumeirah Giant Cake Sale, in support of Dubai Autism Center.

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  • Giant cake sale.
    Giant cake sale.
With more than 60 Executive Pastry Chefs from Jumeirah Hotels & Resorts, 3338 exquisite, mouthwatering cakes will be prepared and sold to celebrate DSS Sweet Surprises. This number of cakes represents the total number of rooms provided by Jumeirah Group's Hotels & Resorts.

The Jumeirah Giant Cake Sale will take place on Friday June 26th from 6.00pm - 10.00pm at Mercato. The chefs will be preparing 15 signature cakes of all flavours, designs and sizes, with choices to satisfy everyone's tastes.

With over 100 Jumeirah colleagues on the stand, each cake will be sold for a tantalizing price and all proceeds will be donated to Dubai Autism Center. Jumeirah's finest Pastry chefs will be working towards beating last year's record of Dhs46,427.

Andy Cuthbert, Executive Assistant Manager for Food and Beverage at Jumeirah Hospitality, said: "We at Jumeirah are proud to be associated with the Jumeirah Giant Cake Sale, held annually in Mercato. Enjoyed by the general public as well as by Jumeirah colleagues participating in the activity, this charity event is a light-hearted way to raise awareness and funds for a most important cause in today's society, autism, and more specifically for the Dubai Autism Center."
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Notes and media contacts

Jumeirah Group:
Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The Dubai-based luxury international hotel management group encompasses the world renowned Burj Al Arab, the world's most luxurious hotel and recognised as the symbol of Dubai, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House in New York.

The Group's activities are, however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Jumeirah Living, the Group's luxury brand of serviced residences offering effortless living in luxurious surroundings; global spa brand Talise; The Taste Department, the company's dedicated restaurant division; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management, the region's only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management; and Jumeirah Retail, with its 15 stores and dedicated luxury online store www.jumeirahcollection.com. Sirius, Jumeirah's Recognition and Rewards programme, offers members the ability to earn Sirius Points every time they stay, dine or shop with Jumeirah.

Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, initiating a new phase of growth and development for the group.

Jumeirah has extensive expansion plans to grow its portfolio of luxury hotels and resorts into key gateway or letterhead cities and aspirational resort destinations worldwide. Currently, the Group has several luxury five-star properties under development in the United Arab Emirates, Jordan, Qatar, Oman, Bahrain, Kuwait, Maldives, Bali, Thailand, China, Argentina, Spain, England, Scotland, Germany and the US Virgin Islands.

For further information please contact:

Jumeirah Group Corporate Communications
Director of Corporate Communications
PO Box 214159 Dubai, United Arab Emirates
Tel: +971-4-364-7947
Fax: +971-4-301-6655

Jumeirah Group Corporate Communications
Samantha Dancy - Public Relations Manager, Gulf Region
PO Box 214159 Dubai, United Arab Emirates
Telephone: +971 4 3647959
Fax: +971 4 3016655

About Mercato

Mercato (means market in Italian), is the first themed Renaissance style mall in the Middle East and UAE.

Mercato is a prestigious shopping destination in Jumeirah, Dubai that caters to discerning residents and visitors. The striking and distinctive Renaissance architecture of the mall captures Italian, French and Spanish flavors and characteristics, and fairs and festivals from each country are hosted regularly to animate the themed atmosphere inside.

The mall is owned and managed by the Al Zarooni Group of Companies, one of the UAE's oldest and largest business houses. A sister concern, The Town Centre Jumeirah mall, is located adjacent to Mercato.

With many outlets featuring international and exclusive brand names in Fashion and Accessories, Home Décor and Furniture, Restaurants, Cafes, Confectionery, Lifestyle, Leisure and Services, a Supermarket and a 7 Screen Cinema, Mercato embodies the concept of 'The Good Life' in every way.

For further information please contact:

Ms Rana Jaser
PR & Corporate Communications Manager
Mercato & Town Centre Jumeirah
Tel: +9714 3444705
Fax: +9714 3490066

About the Dubai Autism Centre (DAC)

The Dubai Autism Centre (DAC) is a non-profit organization providing information, support, advice and training to professionals and parents of children with Autism.

DAC was initiated after the issuance of a decree from H.H. Sheikh Maktoum Bin Rashid Al Maktoum in 2001 as a resource / counseling center and was launched as a school in 2003. Today, 43 students are provided with a holistic education, which includes academics, therapies - psychological, speech, occupational, music and play - and professional medical care.

DAC has also initiated many awareness campaigns and launched many fund-raising activities to highlight Autism and increase exposure of the center as a foundation that aims to provide complete support to individuals affected by Autism.

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