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Ford brand's quality continues to improve faster than the overall industry

Middle East: Thursday, June 25 - 2009 at 15:18
PRESS RELEASE

Ford Motor Company recorded another strong improvement in J.D. Power and Associates' 2009 Initial Quality Study, putting the Ford and Mercury brands among the best in the industry, placing the Ford and Mercury brands among the study's top ten brands scoring highest in initial quality.

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Ford brand's quality continues to improve faster than the overall industry.

The Ford brand, which continues to outpace the overall industry's quality improvement, now has posted eight consecutive years of gains in the closely watched quality study based on consumer evaluations after the first three months of new-vehicle ownership.

Overall, the Ford brand improved by 10 points over last year's study.

"Ford is becoming synonymous with high quality because of our consistent efforts on quality improvement. It is gratifying to see our commitment to quality paying off in such recognition. Together with our dealers across the region, it is our top priority to continue to deliver quality products and service to our customers,"

said Waldo Galan, Managing Director, Ford Middle East.

Some of Ford's most popular nameplates received top honors for their respective segment, including Ford F-150, Mustang, Edge and Mercury Montego.

J.D. Power and Associates 2009 Initial Quality Study is based on responses from 80,930 new 2009 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.

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Related site: http://www.fordvehicles.com

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About Ford Motor Company:
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company.

Ford Motor Company's history in the Middle East goes back to over 60 years. The company's local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals.

Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered $820,000 in grants to over 100 Middle Eastern environmental projects since 2000.

For more information, please contact:
Jenifer Pinto
ASDA'A Burson-Marsteller
P.O. Box Box :28063, Dubai, UAE
T:+971 4 3344550
F:+971 4 3344556

Posted by Rana Mesbah
Thursday, June 25 - 2009 at 15:18 UAE local time (GMT+4)

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Ford brand's quality continues to improve faster than the overall industry

Ford Motor Company recorded another strong improvement in J.D. Power and Associates' 2009 Initial Quality Study, putting the Ford and Mercury brands among the best in the industry, placing the Ford and Mercury brands among the study's top ten brands scoring highest in initial quality.

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