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Fifty million Mideast multi-channels homes predicted
- Middle East: Sunday, June 28 - 2009 at 12:18
According to new research from Informa, there will be 50 million multi-channel TV homes in the Middle East and North Africa by the end of 2014, with a pay-TV penetration of more than 70%. The report also predicts consolidation among the main pay-TV platforms, Orbit, ART and Showtime, and believes there will be significant moves towards HDTV. The report also says there will be growth in TV advertising, which is currently $5 per capita in the region compared with $100 per capita in Western Europe. However, TV advertising is not growing as fast as the number of channels available, especially free-to-air ones, the report concludes.
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StaffSunday, June 28 - 2009 at 12:18 UAE local time (GMT+4)
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