Juffali opens new showroom in Eastern Region

The new center includes highly sophisticated showroom for Mercedes - Benz cars, workshops and spare parts facilities.

The opening ceremony of the new integrated center was inagurated by Khalid Juffali, Chairman of Juffali Automotive Company, and Abdul-Rahman Al-Rashed, Chairman of the Chamber of Commerce and Industry in Eastern Region and Frank Bernthaler, Director Sales & Marketing at Daimler AG Middle East, as well as a number of businessmen and media reporters in the Eastern Region.

At the end of the official ceremony, Khalid Juffali, stated in a statement to reporters that the opening of the new integrated center in the Eastern Region underlines the good performance of the company and its pursuance with the implementation of its expansion plans to serve its customers Kingdom wide, also it shows that the company has not been affected by the economic crisis that hit the region and the world recently.

He further said:

"Mercedes - Benz cars enjoy strong confidence by consumers worldwide, especially in the Saudi market. The current economical crisis effect on the company is very limited, and opening of this new integrated center is a clear evidence of such limited effect. We have plans to expand our workshops in Riyadh and other cities, where we exist, to be able to serve our clients to the fullest."

Meanwhile, the Germany automotive company Daimler AG, represented by Frank Bernthaler, Director sales and Marketing, honored Juffali Automotive Company, the exclusive dealer for Mercedes Benz cars in Saudi Arabia, for their constant support and efforts to enhance Mercedes-Benz brand in the Saudi market.