Capital Street Partners helps complete growth financing for Beauty Contact

BCI will utilize the investment proceeds to support the global launch of Cadillac for Men, followed by several other fragrances. The product will be available at leading retail outlets in Dubai and other markets in September, 2009.

Stephen A McIntire, Managing Director, Capital Street Partners commented: "We were very impressed with Alwyn, his track record, and how he developed the Cadillac for Men product. Alwyn's business plan is very well developed and BCI is a strong vehicle for designing, developing and distributing branded products for global markets. Moreover, Dubai's logistical infrastructure and favorable tax regime make the city an ideal headquarters for such a business. BCI is a home-grown company that can become a first class global competitor."

He further added:

"Capital Street's mission is to serve small and mid-sized businesses. It is a pleasure to work with talented entrepreneurs such as Alwyn. We proposed an innovative mezzanine investment structure that worked well for both the investors and BCI's shareholders. The benefit of this structure to investors is that it provides a base return with some participation in the growth and success of the business. The benefit to the current shareholders of mezzanine is that it is far less dilutive than common equity."

Founded in 2002 by Alwyn Stephen as a trading company, BCI has expanded as a regional master distributor for to a developer of globally licensed branded products. Cadillac is the first global brand BCI is introducing.

Alwyn Stephen, Founder, BCI added: "Capital Street recognized the value that we have created and worked creatively to secure financing. We look forward to building on our relationship as we grow our business."