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A new refrigerator during a global recession? Is this really what people want? Or need?
Mr. Ki Wan Kim, CEO of LG Electronics Middle East and Africa, says:
"Absolutely what we've found is that the economic slowdown has changed the way many of us live, the way many of us eat. Consumers are looking to save money by buying groceries in bulk and preparing more meals at home. This obviously requires larger storage capability and the need to keep food fresher longer."
LG's new refrigerator boasts a capacity of 617-liters without taking up any more space in the kitchen, an important feature in some real estate-challenged countries. The refrigerator also boasts ultra low power consumption and reduced noise thanks to technology the company developed called a "Linear Compressor". The appliance requires 20% less energy than conventional refrigerators which was enough to earn it an A+ class rating in the European Union.
And LG was extra thoughtful in designing an event that would have the least impact on the environment.
"Pound for pound, sea vessels are much cleaner than trucks or airplanes for moving large objects," said Mr. Kim. "We wanted to show off this refrigerator in an interesting way but not at the expense of leaving a huge carbon footprint. I think the audience for this appliance would notice something like that."
This new LG side-by-side refrigerator will be available across Europe including France, Spain, Italy, Sweden, Greece, Hungary, Austria and the United Kingdom starting in July 2009. It will be available across MEA later this year.
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Posted by Siba Sami Ammari
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