This year's opening ceremony at the Mall of the Emirates generated a carnival atmosphere for visitors, with the mall hosting jugglers, acrobats and illusionists.
Other entertainment activities on the opening day included personal appearances by six costume characters known as the Shopping Family of Dubai.
UK mascot company, Rainbow Productions designed and created this family of costume characters on behalf of a company in Dubai called Saltimbanco Italiano as Global Art Theatre Company. The two companies worked together on this project further to meeting at the Dubai Entertainment, Amusement and Leisure Show, which took place from April 26th - 28th 2009.
Each of the family members - Grandad, Grandma, Mum, Dad, son and daughter - was uniquely designed and brought to life by Rainbow Productions; the full copyright for these characters is now assigned to the client.
As well as taking part in DSS activities within the Mall of the Emirates, these colourful shopping centre mascots are planning to greet shoppers at future events hosted by the retail and leisure venue.
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Rainbow Productions' mascots launched at Dubai Summer Surprises
- United Arab Emirates: Wednesday, July 01 - 2009 at 13:50
- PRESS RELEASE
The annual Dubai Summer Surprises (DSS) shopping festival opened on June 11th 2009 and takes place across shopping malls and tourism venues in the city until August 14th.
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Log in to request more information from Rainbow Productions
Notes and media contacts
For more information please contact:Helen Ede
Marketing Manager
Rainbow Productions
Unit 3, Greenlea Park
Prince George's Road
London, SW19 2JD
Switchboard: 020 8254 5300
Posted by Rima Ali Al MashniWednesday, July 01 - 2009 at 13:50 UAE local time (GMT+4)
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