Missha launches in Saudi Arabia

The stores offer an extensive portfolio of over 800 products ranging from colour cosmetics, skincare, bath and body care lines for men and women of all age groups.

The unique stand alone stores feature an iconic red feature wall, clean, stylish interiors and a sleek, modern entrance that blend in perfect harmony to reflect the signature elements of the brand.

Commenting on the opening of the stores, T J Van Rooyen, General Manager, Al Tayer Trends - Beauty said:

"We are very excited about the opening of our stores in Saudi Arabia, the region's most dynamic retail destination. It marks a significant milestone for us and opens great opportunities to further strengthen our regional presence. Missha has been enjoying a strong following among its consumer base across other markets and we are confident to continue this trend."

Missha was born from the belief that makeup and grooming should be an affordable and essential element in one's everyday life. Missha has carried this simple idea forward by offering products that are high in quality yet reasonably priced, strictly conforming to the customer's advantage.

Missha, as a brand distinguishes itself by offering product diversity and using state-of-the-art technology to create a harmonious combination between skin and science of cosmetics. Missha products are recognised for their high quality and expertise involved. While the creation process is highly detailed, the products feel light and fresh, simple and practical.

Missha currently operates in UAE, Bahrain and Oman through exclusive franchise partners Al Tayer Trends, a company of Al Tayer Group.