Who's Next and Premiere Classe announce the designers and exhibitors

Set to take place from October 11 - 13, 2009, at the Dubai World Trade Centre, industry buyers will see women's wear, urban wear and fashion accessory designers at WWho's Next & Premiere Classe, the first professional fashion trade show of its kind to take place in the Middle East.

Provost revealed that the opening list of the nearly 60 confirmed designers /exhibitors have just come in, with many European and Brazilian brands illustrating initial interest.

"Who's Next & Premiere Classe Dubai, acts as a gateway for international designers to step into the Middle Eastern fashion market and the response we have received from the first 60 brands is confirmed evidence of this!"

"The growing interest from the global fashion industry proves that they embrace our ambition to position Dubai as the regional meeting platform; visitors and exhibitors are certain they will be exposed to an international source of quality information in sync with that of the renowned Paris Shows"

Provost concluded.

Currently there are confirmed exhibitors from France, Spain, Brazil, the United Kingdom, Italy, Turkey, Argentina, Belgium, Colombia, Croatia, Russia and South Korea.

Opening list of Who's Next and Premiere Classe designers and exhibitors

BNG Women's wear / Turkey

The BNG brand was born when Designer Nilgun Gulen started to create her own designs for the woman who'd like to be different, simple and sophisticated.

The 2010 summer collection includes the impact of stones such as the ruby, amethyst, onyx, coral and agate and exclusive fabrics such as the non-wrinkling technologic jersey, hand-woven linen from Japan, silk cotton, Italian linen knitwear and cotton. White, raspberry, oxide, unscoured, greenish blue, silver, lilac, beige and anthracite are the other colors within the collection.

BNG is in 350 various boutiques around the world including London, Paris, Los Angeles, Chicago and Tokyo.

Deeday Women's wear

Brother and sister, David and Deborah's adventure named Deeday started two years ago, when the duo combined their managerial capacity and their creativity to develop a colorful fashion universe.

The Deeday collection aims to enhance the true nature of each woman, to be both romantic and exciting, appealing to any generation. Dresses and blouses are a major part of the 2010 collection, while the usage of natural fabrics such as linen and cotton and many colours using a 100 percent vegetal dye, make each piece unique. The collection is not only influenced by fashion but also some photographs and painters work.

Faliero Sarti Accessories / Italy

Faliero Sarti was founded in 1991 as part of customer service for one Italy's renowned Textile factories - Lanificio Faliero Sarti (Wool Factory Faliero Sarti) - which to date produces high quality fabrics for international fashion designers who focus on women's wear.

Style designer and manager for L'Accessorio Faliero Sarti, Monica Sarti gradually started her own label 'Faliero Sarti' and in the process also changed the image of scarves making it more creative and innovative.

Her collections can be found in boutiques across the world such as Harvey Nichols (London), Penelope (Brescia), L'Eclaireur (Paris), Bergdorf Goodman (New York) and the Lift (Tokyo). Monica is also a style consultant (producer) for Armani, MaxMara, Ermanno Scervino, Mariella Burani, Chanel and Donna Karan.

Hotel Particulier Women's wear / France

French brand Hotel Particulier mirrors a pure and modern style synonymous with simple elegance, refined details and unmatched experience of several generations of family know how.

Hotel Particulier's collections although sober but chic stand out through the use of precious material, passion of details and a strong will to remain accessible to any woman. The 2010 collection is created for the independent city woman who has a refined contemporary style.

Stores across the Benelux region, Canada, France, Italy, Japan, Russia, UK and USA carry Hotel Particulier's collections.

Isabelle Collomb - Quelle Peste Underwear / France

Created in 2004, Isabelle Collomb's first lingerie underwear collection was well received within the fashion world for its colorful finely cut designs bursting with imagination and creativity.

The entire collection is hand-made and presented in exclusive packaging, enhancing each piece. Her designs include elements of beads, rhinestones, feathers and ribbons.

Isabelle Collomb's collections are available in prestigious outlets including Victoria's Secret in Las Vegas, Elio Fiorrucci in Milan, Les galleries LAfayettes De birjenkorf,Chantal Thomas in Paris.

Lotus London Women's wear / Accessories / United Kingdom

Run by a mother and daughter duo Selina and Fee Criag, Lotus London was set up in 1999 with the inspiration of their residency in India.

The designs are a reflection of their love for the country, its people and their traditional techniques of embroidery, block painting, weaving, dying and hand painting. Together their passion for color, texture and print embellishment have placed Lotus London firmly in the world of fashion with sought after collections such as Cocktail, Cruise and Accessories.

Today, Lotus London collections are in over 200 exclusive department stores and boutiques across the world, including Pont Street in London's Knightsbridge. Celebrity clients include Gossip Girl, Danni Minogue, David Beckham, Princess Rania of Jordan, the Duchess of York, Donna Air and Kelly Brooke.

Mika Sarolea Accessories / France

Mika Sarolea is created by Michaëla Mesguich who left behind her legal profession to explore the world of fashion. After ten years of learning the business, her own brand Mika Sarolea was born.

Michaela Mesguich chose to develop accessories, and more precisely, belts of all widths, materials and colours. Her designs are everything but ordinary and her inspiration comes from her travels, in the streets, in the Parisian women and their taste for mixing styles.

In 2007 Michaëla launched a leather bag collection, to complete her range of products. The "MONA" handbag received immediate attention of fashion editors from ELLE magazine, Marie Claire, Cosmo magazine and still remains as her best seller. Her brand is MIKA SAROLEA is distributed in 280 outlets around the world.

Osklen Women's and Men's wear / Shoes / Accessories / Brazil

Designer Oskar Metsavaht wears many hats as he balances his time between the areas of fashion, audiovisual, furniture design, social-environmental actions and expeditions, however the creation and style of his brand Osklen takes priority.

Osklen reflects contemporary, sophisticated and groovy Brazilian lifestyle; therefore it is no surprise that Oskar finds inspiration in Rio de Janeiro's legendary Carnival for the upcoming spring/summer 2010 Osklen collection. In fact since 2003, Osklen collections have been part of the Sao Paulo Fashion Week, the biggest fashion event in Latin America.

Considered one of ten most influential and inspiring brands in the world by WGSN and "Future Maker" by the WWF-UK, Osklen's casual-chic style can be found in outlets in Australia, Brazil, Chile, Europe, France, Greece, Italy, Japan, Middle East, Russia and the United States. Osklen also has 53 stores in Brazil, two in Milan, one in New York, Tokyo and Rome.

Savage Culture Women's wear / Spain

Savage Culture is a 20 year old Spanish brand specialising in the designing, manufacturing and marketing of collections both nationally and internationally. The designers don't just concentrate on the garment, but create their own authentic prints for maxi dresses and chiffons.

This fresh and wild brand takes its inspiration from creative, practical, free-spirited woman. The Savage Culture summer collections promise to be wildly attractive with colours ranging from khaki to fuchsia.