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"This is a defining moment for Abu Dhabi and our media company as we establish a partnership with the world's most exciting football league. We look forward to many years of cooperation with the Premier League to develop the brand in the Arab world and to maximize the exposure to Arab-speaking families in the Middle East and North African region. This supports our strategy of delivering the best of the world's entertainment, sports and news to the Arab-speaking world."
Karim Sarkis, Executive Director of Broadcast, said, "This is yet another great accomplishment for Abu Dhabi Sports channel and the Barclays Premier League is a welcome addition to our existing football portfolio. We are pleased at the Premier League's confidence in our ability to deliver a quality product across multiple platforms. Our sports channels have built a reputation for excellent live coverage and commentary and football fans across the Arab world can look forward to top quality comprehensive coverage of all 380 Barclays Premier League games."
Mohammed Najib, Head of Sports Channels, added, "Winning the rights to the EPL is a testament to the hard work that has gone in to building the programming and the reputation of our channels and we are excited that we will be able to offer our loyal viewers exclusive coverage of the EPL in both English and Arabic across an expanded number of channels."
Richard Scudamore, CEO, the FA Premier League, said, "We are extremely pleased to welcome Abu Dhabi Sports as our new partner across the Middle East and are entirely confident that they will deliver a premium product that will showcase the Premier League across the region to our many fans."
Posted by Siba Sami Ammari
