Early Learning Centre launches new summer collection

Children at the ELC are fully occupied with the stuff they love, selected from the carefully-made toys and play sets, including the outdoor items that are designed to make this summer an experience to remember.

ELC, UK's peerless franchise of toys is now open in City Mall, where it displays an exceptional assortment of toys for children of age groups starting from the newly-born up to the 10-year-olds. ELC has been in the business for over 20 years, during which it crafted unmistakable quality toys for children all over the world. The center offers hundreds of safe, well-made and attractive toys aimed at developing children's vital learning skills while playing, and ensuring fantastic quality at competitive prices.

Commenting on the new summer collection, General Manager of the Early Learning Centre, Huda Fakhriddin, said:

"We, at ELC, realise the importance of child development, and so the toys at the Early Learning Centre aim at helping children explore their imagination and creativity, and making learning a fun thing to do. The new collection provides exciting and educational toys for children of all ages, proving the point that children can play and learn at the same time."

Within this context, the innovative layout of the ELC shop categorizes toys according to age groups, with a children's play area including a selection of toys, books, colouring books, and the like. Furthermore, the toys which come in attractive environmentally-friendly packaging have informative icons on them, which are helpful in assessing what type of development each toy promotes.

ELC retains well-trained and qualified staff who can help parents and their children choose and try the most appropriate toys for them.