Air Miles welcomes travel expert to Middle East team

The latest addition to the Air Miles team is in response to the company's planned expansion within the region and reflects the growing importance of the loyalty sector within the Travel Market.

Awny Ahmed, Head of Commercial for Air Miles, Middle East said, "Since Air Miles launched in the region in 2001 we have been committed to realizing the loyalty business potential here and we are constantly looking to expand our business across industry sectors."

In his new role, Sridhar will work closely with Paul Lacey, International Programme Director from Groupe Aeroplan to further develop the company's frequent flyer opportunities across the region.

He will also be exploring new sector businesses and bringing a wealth of local knowledge and expertise in the Travel industry having worked as Operations Manager for leading corporate travel agency, Al Rostamani Travel for over 9 years and previously as Senior Operations Executive for 3 years at Emirates Holidays.

Ahmed continued, "I am looking forward to seeing Sridhar utilize his business and travel acumen within the markets of the Middle East. He is a key appointment for us and his skill and expertise will strengthen our support for both new and existing clients. We are delighted to have him on board."

Dave Battiston, CEO Air Miles, Middle East, concluded:

"With an expanding team of specialists and a wealth of international expertise in both retail and more recently through Groupe Aeroplan, frequent flyer programmes, we are well positioned to cater to the increased demand from companies seeking loyalty solutions as a means of understanding and retaining customers within the Middle East."

Air Miles was established in the UAE in 2001 and has since expanded into Bahrain and Qatar. The company also runs a number of tailored stand alone programmes in Oman, Egypt, Jordon and Lebanon with further plans to expand into other countries in the future.