Professional Dental Conference kicks off in Dubai

Oral-B and Crest's in the region, works close to dentists from the government and private sectors with the above common goal.

The meeting served as the Center of Excellence for Oral Health and highlighted the commitment towards educational programs on oral hygiene in the Middle East.

Dr. Mohammed Suleiman, a leading Specialist Registrar from Dubai Health Authority opened the ceremony, "It is a matter of great joy to be part of this conference and contribute to the growth of a local awareness on Oral Hygiene in the region with globally respected brands such as Oral - B and Crest. We take great care in creating the right ground and environment for our business partners. Crest And Oral B have consistently demonstrated growth with local perspective in this subject. We hope this new platform will help us to continue the pursuit of our vision and effectively reach out to more people across AP."

During the conference, dental health professionals highlighted the major factors that contribute to gingivitis (gum inflamation), gum disease and plaque as well as discussing preventative measures to optimize dental health. Among the breakthrough technologies introduced at the conference, Crest's Expert toothpaste which is an essential tool in reducing plaque and preventing cavities, due to the essential ingredient - stannous flouride, which is unique to Crest in the region of the Middle East.

Dental health professionals also spoke about a variety of research programs that have been undertaken to better understand how different elements of fluoride have helped with oral hygiene. An 8-week clinical research program showed that an extra dosage of stannous fluoride reduced tooth sensitivity by 44%.

Another 3-week trial, focusing on an assessment was also carried out, which showed that the use of Crest Expert, plaque was reduced by 17.4%.

The collaborations between Crest and dental health professionals in the Middle East have focused on the latest developments in teeth protection and plaque reduction in an attempt to improve the brand's product quality.

"Oral care awareness in the region has been an ongoing success story. Thanks to a toothpaste and toothbrush range which is developed and backed though published research as well as the regular communication with us, we have achieved significant milestones, which have brought us to where we are today,"

said a P&G Professional Oral Care & Hygiene expert.

"Our goal today is to launch the new expert line of premium, specialized toothpastes, which are aimed at specific oral health concerns. Working with dental health professionals on the new range and its benefits will help them advise their patients. We are committed to delivering the best products we can to this region and we look forward to growing this partnership in the years to come," added Lida Mirzaeeyan, Crest Brand Manager.