KFH launches new advertisement campaign to reinforce optimism, work values

The main theme of the campaign comes from KFH's success that was a result of trust in its capabilities, which is a result of the clients' trust in KFH, and the hard work that made KFH the largest Islamic institution in the world, which made most countries invite KFH to operate on their lands and offer it privileges.

He went on to add in a press release that the current economic crisis force people to be pessimistic, which prompted KFH to launch its campaign at that time as a step to emerge from this crisis and to cement the confidence in the national economy, not to mention the unity that the Kuwaiti people enjoy with their leaders.

The campaign shows children painting transparent walls with bright colors, and then they all stand together to admire their paintings.

Al-Mukhaizeem explained that this campaign shows that if people put effort in their work, they will reach their goals, which is what the grandparents have done in the past for Kuwait, where they sailed across the seas and oceans, and managed to build Kuwait through hard work.

KFH hopes such spirit would be passed from one generation to the other, in order for Kuwait to prosper.

He went on to add that the campaign will continue for a long time and use various means to reach all segments of society.

He added that KFH will allow the audience to participate in the campaign, and was confident that the campaign will accomplish its objectives.