Al Falak to focus on services and products that constitute over 93% of enterprise businesses in Saudi Arabia

Highlighting the growing focus on SMEs, Al Falak revealed that it has recently signed an agreement to provide the Microsoft programs required for a new service that delivers enhanced and customised financial solutions to Saudi's SMEs.

Al Falak has collaborated with Visa, Al Rajhi Bank and Microsoft in introducing the Visa-Microsoft 'Aamal' credit card, a new credit card developed specifically for SMEs.

Al Falak disclosed that the new credit card has been introduced in line with the growing technology adoption rate with the SME sector, as companies continue to take advantage of modern tools and technologies to address various economic challenges, improve costs and increase sustainability.

Ahmed Ashadawi, CEO and President, Al Falak, said:

"With an overwhelming majority of businesses in Saudi belonging to the SME sector, Al Falak is focusing on various projects and initiatives that target and benefit SMEs and ultimately strengthen our presence in this very important growth segment. Recently, we have provided the necessary Microsoft programs for the implementation of the Aamal card. This project."

"Represents our commitment to be proactively involved in initiatives that aim to enhance the rate of technology adoption among SMEs and enable them to keep pace with the rapid IT growth in the Kingdom," Ashadawi added.

The Aamal credit card, the first Visa-Microsoft co-branded credit card in Saudi, has been customised to help SMEs in the Kingdom achieve cost savings and attain better returns through a range of discounts and benefits. Moreover, the card is a lower risk payment solution compared to cheques, while it also considerably reduces the dependency on petty cash.

Al Falak has consistently been ranked by Arab News as one of the top 100 companies in Saudi Arabia for four consecutive years. The company delivers enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East.

Al-Falak's portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.