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Du's Mobile TV service is an initiative that allows Du's prepaid and postpaid customers the ability to view live selected television channels on their 3/3.5G enabled GSM handsets.
The channel is now live, which will enable cricket fans in the Middle East to watch live action from India's tour of West Indies in June/July and Pakistan's tour of Sri Lanka in July/September and many more live cricket events through the year.
Mark Denton, V.P. Ten Sports said:
"We are tremendously excited to be entering into partnership with Du (and Qtel media) who have demonstrated their strong level of commitment to bring this new generation of television services to subscribers. We have worked hard to make Ten Sports available to mobile subscribers across Europe , Asia and the Middle East and look forward to rolling out our mobile offering over the coming months."
Farid Faraidooni, EVP Commercial, Du, said, "We are in touch with our customers' priorities - they want their entertainment 'to-go' and they want a world of content to choose from. This is why we are focused on bringing a range of entertainment, from sports and movies to news and music, right to our customers' mobiles. The availability of live Cricket matches from Ten Sports on Mobile TV will further strengthen our existing value proposition."
Posted by Nadeen El Ajou
