360 Mall hosts world largest cultural exhibition - Oum Kalsoum

The exhibition, titled Oum Kalsoum, 'the Fourth Pyramid', provides a unique opportunity for people to re-discover one of the highly acclaimed and revered figures in the history of Arab music along with her unique lifestyle and achievements.

The exhibition will be held from July 8th until November 8th 2009 and features four sections each showcasing a combination of multimedia sequences, personal belongings, archived documents and contemporary artworks.

The first section of the exhibition, entitled 'Icon', reveals the persona of Oum Kalsoum, her social milieu and the prevailing socio-cultural factors that influenced and formed her career. The second section, entitled 'Talent', shows the ambitious singer and highlights the sources of her success.

Marzouq Al Marzouq, Tamdeen Shopping Centres Chairman, said:

"We are delighted to provide residents of and visitors to Kuwait with such a superb opportunity to learn more about and better appreciate one of the Middle East's most influential figures in the world of music and art. Oum Kalsoum is an Arab icon who is admired and respected by people of all ages and nationalities and we are very proud to have this opportunity to showcase her life and achievements in 360 Mall."

"The 'Fourth Pyramid' exhibition is a tribute to this remarkable musician and reflects the deep-rooted sentiment and love people have for her. The team at Tamdeen Shopping Centers has worked hard to host this exhibition at 360 Mall in collaboration with the Arab World Institute in Paris, and we encourage as many people as possible to experience this unique show," added Al Marzouq.

The third section, entitled 'Activism', showed visitors the close engagement of Oum Kalsoum in her political life as a feminist as well as a catalyst for Arab Nationalism. The final and fourth section, entitled 'Heritage' unveiled images of the artist as a continuing source of inspiration.

The facilities and services within 360 Mall play a crucial role in helping it become the most innovative real estate development in the Gulf. The mix of elements such as high-end retail outlets, introducing uniquely tailored entertainment centres for the first time in shopping malls, and sumptuous dining is what sets it apart.

Recently launch, the luxurious setting of 360 Mall is an ideal venue to host this illustrious exhibition.

Bringing this world class exhibition to Kuwait is yet another significant milestone in Tamdeen Shopping Centres' aspirations to deliver world class initiatives that promote art and culture.