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Sunday, November 22 - 2009

United Colors of Benetton hosts art competition for children in Abu Dhabi

  • United Arab Emirates: Thursday, July 09 - 2009 at 13:53
  • PRESS RELEASE

United Colors of Benetton, one of the world's leading fashion brands, is giving the children of Abu Dhabi the opportunity to express their artistic talents in the ongoing Kool Kraft Art Competition.

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  • Kid designing outfits duirng Kool Kraft Art Competition.
    Kid designing outfits duirng Kool Kraft Art Competition.
Children aged 14 and below are eligible to enter the competition. Kool Kraft competitors are provided with a craft pack that includes an outlined drawing sheet of a girl and boy for whom the children can design outfits with a variety of art materials such as paint, pencil, crayon and glitter. Packs can be collected from Benetton's store in Al Raha Mall, Abu Dhabi.

"The Kool Kraft competition aims to bring fun and entertainment to our young customers by encouraging their creativity and also by rewarding them for their participation in the art competition,"


said Ajai Kumar Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), distributors for United Colors of Benetton in the UAE.

The art competition will take place from 17.00 to 20.00 on 2nd, 3rd, 4th July, and will pick up again on 9th to 11th July 2009. During these hours, the atmosphere will be delightfully enhanced by live entertainment from the clown and music at the venue.

The prize distribution will be held at 16.00 on 16 July 2009, at Flexa/ United Colors of Benetton store at the Al Raha Mall.

The first, second and third winners will be awarded gift vouchers, by both the United Colors of Benetton and Flexa.

BetterLife is also generously rewarding the winners by offering a Grundig DVD player as the first prize and a Grundig radio and Grundig MP4 as the second and third prizes.
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About United Colors of Benetton:
United Colors of Benetton is one of the world's best known brands and has an international style that combines color, energy and practicality. The womenswear, menswear, and childrenswear collections offer a total look for everyday, for work and for leisure. The brand is broadening its horizons, expanding into new areas of merchandise including perfumes, a home collection, baby products and the exclusive eyewear line Dress Your Face!

About the Easa Saleh Al Gurg Group
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today the Easa Saleh Al Gurg Group is associated with over 20 brands such as Unilever, Dunlop Tyres, United Colours of Benetton, ID Design, and Leigh's Paints.

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