Inaugural SITL Dubai 2009 to host RFID showcase

SITL Dubai 2009, focused on transport and logistics will take place 3 - 5 November 2009 under the patronage of H.H Sheikh Ahmed Bin Saeed Al Maktoum, President of Department of Civil Aviation and Chairman of Emirates Group.

According to VDC Research, a US technology market research and strategy firm located in Natick Massachusetts, the Middle East RFID market in 2009 will reach $29.4m in value. By 2012, the market is expected to grow 135% to reach $69.1m. According to VDC the RFID market in the Middle East will register growth of 24.7% on average, year-over-year between 2007 and 2012.

RFID is a key component of the logistics sector worldwide and plays a leading role in improving operations, reducing costs and boosting revenues. This cutting-edge technology is undeniably gaining traction in the Middle East and planning a dedicated RFID area reflects both the excellent growth potential as well as RFID's key role in the logistics sector.

The RFID showcase area at SITL Dubai 2009 has been created in partnership with Ubisolutions and will include a live demonstrations area, where key transport and logistics players specialized in production, road transport, overseas transport, air cargo and express, logistics and retail, will exhibit their latest solutions and technologies.

"Companies in the Middle East are increasingly aware of the major role RFID can play in increasing the competitiveness of their supply chain. By organizing an RFID showcase for the first time in the region, Reed Exhibitions is looking at bringing together a community that will exchange knowledge on the latest cutting-edge technologies and seal business deals that will impact their overall distribution and logistics."

said Mohamad Bader-Eddin from Reed Exhibitions, organizer of SITL Dubai.

"Radio Frequency Identification (RFID) is one of the latest technologies that identify each container or items being manufactured, shipped and sold. RFID business value offers the possibility to generate relevant cost savings, efficiency, enhance performance in strategic and operational areas. Keeping up-to-date with the latest trends and cutting-edge technologies, represent a must for any company in search of a higher efficiency and cost management. Moreover, this ongoing search for better results with competitive cost is relevant during tough economic environment," added Mohamad Bader-Eddin.

Transport and Logistics sectors are crucial for sustainable regional economical development and many countries including Saudi Arabia, Jordan or Bahrain are paying increasing attention to investing in these sectors.