• HSBC

HP reinvents the workstation

  • United Arab Emirates: Sunday, July 12 - 2009 at 14:02
  • PRESS RELEASE

HP Middle East today unveiled the HP Z Workstation series -a reinvention of the product category from the core outward that offers customers unprecedented performance, value and serviceability in a sleek new design.

The HP Z800, HP Z600 and HP Z400 Workstations are the culmination of more than 20 HP design innovations - including a self-checking power supply - and take advantage of the new Intel Xeon processor.

HP's engineering investment in the Z line already is paying off for customers such as Schlumberger, which reports it is realizing step-change performance improvements ranging from 300 to 500% on its flagship engineering applications.

"The new Z line marks the first HP workstations to be totally serviceable with your fingers - from the power supply to the motherboard. Early studies show that an HP Z Workstation may pay for itself in a surprisingly short period with its performance and productivity gains."


said Anil Kumar, General Manager, Personal Systems Group, HP Middle East.

HP workstations are being used by the world's most demanding power users in industries such as graphic arts, broadcast, computer-aided design (CAD), engineering, medical imaging, finance, and oil and gas exploration. Companies use HP workstations to design everything from running shoes to race cars, animated characters to deep-sea submersibles, and to manage everything from billions of dollars of tradable securities to mission-critical IT environments.

The interior of the Z line offers a totally modular design, in which components slide neatly into place in a cable-less environment for optimal serviceability. On the outside, the Z line features a streamlined brushed-aluminum exterior inspired by automotive and industrial design leader BMW Group Designworks USA.

"Opening the door of the new BMW Z4 and the side panel of the new HP Z Workstation reveals that both are as aesthetically powerful and innovative on the inside as they are on the outside," said Verena Kloos, president, BMW Group DesignworksUSA.

HP also debuted the HP SkyRoom technology, a professional-quality visual collaboration and conferencing solution that preserves the value of highly personal human interaction. HP SkyRoom is built on the company's pioneering video and imaging engines. The resulting product is designed to deliver real-time visual communication responsiveness that is four times faster than a blink of an eye.(1) HP SkyRoom is currently in beta testing with customers around the world.

Three workstation lines to meet every customer need


The new HP Z Workstations offer next-generation Intel Xeon processor 5500 series with integrated memory controllers and Intel Turbo Boost Technology along with a new lineup of professional graphics solutions, built-in high-definition (HD) audio and an option for solid-state drives.

The HP Z800 Workstation is HP's most powerful and expandable workstation for users working with applications such as 3-D animation, broadcast video, oil and gas discovery, and medical imaging. The HP Z800 has an all-new brushed aluminum industrial design with the modular internal design. The quad-core HP Z800 taps the new Intel QuickPath Technology to offer the most sophisticated input/output performance in any application scenario. It also comes with a liquid-cooling option.

The HP Z600 Workstation is designed with the environment in mind, offering high performance in a compact size for professionals in industries such as video production, finance and mid range CAD. Featuring the same brushed aluminum exterior, internal modular design and serviceability as the HP Z800 Workstation, the HP Z600 Workstation can accommodate up to eight displays.

The HP Z400 Workstation is a best-in-class entry-level workstation, offering top Intel processor performance at affordable prices for professionals working in video editing, photography, design and engineering. The HP Z400 is the first single-socket(2) workstation based on the Next-Generation Intel Micro architecture (Nehalem) and can be built with the latest Intel Xeon processors.(3) The HP Z400 Workstation also comes with a liquid-cooling option.

"The new Intel Xeon processor 5500 series and Intel QuickPath Technology blow the doors off of previous workstation performance benchmarks. HP has a unique ability to take our processors and highly tune them into digital workhorses. HP Workstation customers will love the intelligent performance, energy efficiency, and expandability that are enabled by the new Xeon processors."


said Kirk Skaugen, vice president and general manager, Workstations and Servers, Intel.

Designed with the environment in mind

HP is a leader in reducing the environmental impact of its products, including workstations, often acting first to adopt new solutions designed with the environment in mind. For example, only the HP Z Workstation line includes a new HP-exclusive WattSaver(4) feature that manages power in the "off" state at less than one watt.

In addition, the HP Z Workstations include 85% efficient power supplies - the HP Z800 Workstation has an option for an 89% efficient power supply - reducing both overall energy usage and the amount of waste heat released. The HP Z line already is ENERGY STAR 5.0 qualified, ahead of the ENERGY STAR scheduled deadline of July.

All HP workstations are more than 90%(5) recyclable by weight, and the HP Z line is registered as Electronics Products Environmental Assessment Tool (EPEAT) Gold, the highest rating available.

The HP advantage


HP's highly tuned workstations give customers an experience much like having an engineer in the box, with HP Performance Tuning Framework software that automatically tunes the workstation, finding and installing the proper drivers. This type of tuning can result in significantly improved performance and system and software stability.

Users of HP workstations will enjoy additional benefits of HP's precision-tuning:

· To further ensure stability for its customers, HP certifies drivers for commonly used workstation applications from vendors such as Adobe, Autodesk, CATIA, Dassault, Revit, Siemens and SolidWorks.

· Each HP workstation passes through HP's legendary quality assurance and testing process, which goes beyond PC industry testing requirements.

· Due to superior acoustics engineering, many customers report they cannot tell by listening if the workstation is even running.

· HP offers more choices than any other vendor, with the broadest scope of options and the most specialised configurations, ranging from a choice of graphics cards and multiple display configurations to any operating system a customer selects.
HP Z800 workstation.
HP Z800 workstation.
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About HP

HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure.

About HP Middle East

HP is the largest technology and solutions provider in the Middle East with 1600 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

For more information please contact:

Lisa Welsh,
Impact Porter Novelli
21st Floor, Emirates Towers
P.O.Box 19791
Dubai, United Arab Emirates
Tel: ++9714 330 4030 Ext 414
Fax: ++9714 330 4031

Omnia Samra
Impact Porter Novelli
21st Floor, Emirates Towers
P.O. Box 19791
Dubai, United Arab Emirates
Tel: +9714 3304030 Ext. 416
Fax: +9714 3304031

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