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Du announces the launch of enhanced caller tunes service

  • United Arab Emirates: Sunday, July 12 - 2009 at 16:19
  • PRESS RELEASE

Upping the ante in convenience and innovation, Du today announced the launch of enhanced caller tunes service for mobile customers in the UAE.

For the first time in the UAE, mobile customers will get the facility of instantly copying the caller tune while listening to the caller tune of the called person by simply pressing '*'.

Another feature never offered before in the UAE is to gift the caller tune by using IVR facility. A choice of more than 10,000 new and old mega hits from the best Arabic, Bollywood and Western artists - the widest range in the UAE sourced from Du's exclusive arrangements with renowned content providers like Rotana and Hungama are available which means callers now literally have a world of choice to personalize the ringing tone that people hear.

Farid Faraidooni, EVP Commercial, Du, said:
"While mobile services are there to be practical and functional - it does not mean they cannot also be fun - and unique to each user. Our caller tunes service is unmatched in terms of both feature-set, convenience and offers the power of UAE's richest caller tune library. Now Du customers can express themselves, better than ever before."


Caller Tunes benefits at a glance:


- Choose from the widest range of Arabic, Bollywood or Western tunes in the UAE.
- Press * to copy the Caller tune while listening to the caller tune of the person you have called.
- Gift a caller tune to family, friends and loved ones.
 
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About Du:
Du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that Du provides in some of the free zones of Dubai. Call Select, Du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become Du customers.

Among Du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, Du business offers include Closed Business User Group and preferred International Destinations. Du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

Du products and services for consumers and business are available through Du's retail network, currently numbering 32 Du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through Du e-shop, accessible. Du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

Du is 39.5% owned by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name Du.


Awards to date
• Du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• Du won two prestigious awards at UAE Web Awards 2008. Du e-shop portal won the best strategic online portal award in the e-commerce category and Du media club website won the bronze award in the media and press category.
• Du corporate brand launch campaign awarded a Cristal MENA award in 2008
• Du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
Du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.

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