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TRA's Consumer Affairs Manager Mrs. Ghada AlQassab said:
"Through this regulation licensed operators shall observe some requirements when sending out bulk messages. Operators are obliged to only send bulk messages between 9 am to 8 pm, the number of massages limited to two per day, specify the sender identity and contact details, provide simple free of charge opt out method for users who wish not to receive bulk messages and specify the cost of replying to the bulk messages."
Commenting on the issuance of this regulation TRA's General Director Mr. Alan Horne said: "Some consumers see the promotional messages as a breach of their privacy while some consider it as a source of information. With the proposed regulatory measure TRA balances these needs and concerns by introducing some safeguards to be implemented by licensed operators."
Mr. Horne further went on to say: "TRA will be working closely with consumers and consumers' groups to ensure that consumers' interest are protected in an increasingly competitive market. We strongly encourage consumer to review this regulation and provide their feedback to assist us in finalising this regulation."
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Posted by Nadeen El Ajou
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