ALFalak targets SR500m in revenues as technology adoption remains strong in Middle East markets

The recognition underscored ALFalak's growing reputation as a quality-driven company in the region, while providing a significant boost towards achieving ALFalak's revenue target of SR500m in 2009, up from SR450m in 2008.

ALFalak's Distribution division was distinguished as "Best Distributor for Consumer Products" and "Best Volume Distributor," while ALFalak Distribution and Symantec Consumer Product Manager Anthony Fernandes received the "Best Individual Performance" award during the Symantec 2009 Awards Night.

For its efforts in closing major deals and for its excellent marketing strategy, ALFalak also secured a string of four awards during the MGE/Eaton Power Awards: "Area Champion" for ALFalak Saudi, Most Dedicated and Promising Distributor for ALFalak Dubai, Most Dedicated and Professional Distribution Manager for Mohammed Merajuddin of ALFalak Saudi, and Strategic Account Won (Burj Dubai) - Gilroy Desa - for ALFalak Dubai.

Ahmed Ali Ashadawi, CEO and President, ALFalak who received the awards said:

"These distinctions help maintain the momentum we have generated over the past few years, while giving us the confidence to aim for increased revenues in 2009. In addition, these awards also underscore the success of our efforts to strengthen our distribution network and marketing initiatives, which in turn has positioned us strongly to support the massive technology adoption initiatives being implemented by both government and private sectors in the region. Moreover, we have reinforced our strategic presence in key growth areas to enable us to respond immediately and cater to the specific technology requirements and maintain our excellent customer satisfaction ratings in the local markets."

ALFalak has likewise revealed that it has devised a new growth strategy to realize the increased revenue forecast, taking advantage of the enhanced technology adoption being experienced across the Middle East, while leveraging ALFalak's comprehensive portfolio of electronic equipment and supplies, currently estimated to be worth a total of SR150m.

To support its ongoing growth program, ALFalak has revealed that it has made a substantial investment to develop a newly acquired property in the Kingdom of Saudi Arabia to expand its IT storage capacity and create residential facilities for employees. ALFalak also continues to reinforce its human resources, as it now has a total pool of over 800 employees spread in Saudi, Kuwait, Bahrain, UAE and Sudan.

ALFalak has consistently been ranked by Arab News as one of the top 100 companies in Saudi Arabia for four consecutive years. The company delivers enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East. Al-Falak's portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.