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Saturday, November 28 - 2009

Samsung and NVIDIA unveil 3D vision for the Middle East

  • United Arab Emirates: Tuesday, July 14 - 2009 at 11:06
  • PRESS RELEASE

Samsung Electronics Co. together with NVIDIA, world leader in visual computing technologies, announced today the launch of 3D Stereoscopic technology in the Middle East.

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  • GeForce 3D Vision.
    GeForce 3D Vision.
The bundled 3D kit comprising of a Samsung 2233RZ monitor, NVIDIA high-tech wireless glasses, a high-power IR emitter and advanced software, combine to form the foundation for a new consumer 3D stereo ecosystem for gaming and home entertainment PCs.

"We are pleased to be partnering with NVIDIA to offer consumers in the Middle East the first 3D vision package. As entertainment content becomes more readily available, the need for hardware technology to support increasing volumes of software content becomes more important. Combining NVIDIA's 3D technology with Samsung's LCD monitor creates an optimal viewing tool - for uses ranging from teaching and using 3D modeling to playing the latest video games and watching movies."


said Madhav Narayan, Head of IT Division, Samsung Gulf Electronics.

Mr. Serge Lemonde, Director of Marketing, NVIDIA- EMEA and India commented, "3D Vision will form the foundation for a new consumer 3D stereo ecosystem for gaming and home entertainment. For gamers, 3D Vision for GeForce represents a whole different way of experiencing the game, and for developers, it unlocks the potential of making the game literally pop off the screen. It brings a whole new dimension to photos, movies and games, transforming them into a mind-blowing stereoscopic 3D experience which is truly immersive".

The Samsung 2233RZ monitor boasts the refined, streamlined and unique design, in addition to its top-class performance, that consumers have come to expect from Samsung products. The display is housed in a thin, glossy black bezel that is a stylish accent to any environment. It provides a compelling 3D experience with incredible picture quality, and users can now set up a shortcut key to easily shuttle between 2D and 3D.

With the environment in mind, Samsung built in an off timer function for energy-saving benefits, enabling the monitor to shutdown at set times. Unlike many other widescreen monitors, the Samsung 2233RZ displays 5:4 and 4:3 images at accurate aspect ratios without enlargement or distortion.

The 2233RZ, in conjunction with NVIDIA's advanced software, automatically converts over 350 games to stereoscopic 3D without the need for special game patches. High-tech active shutter glasses from NVIDIA, designed with top-of-the-line optics, deliver double the resolution per eye and ultra-wide viewing angles than passive glasses. In addition, the new pure 120Hz LCD monitors unlock crystal-clear, flicker-free stereoscopic 3D gaming that provides 60Hz per eye.

The 3D glasses are designed so that users can simultaneously wear prescription glasses comfortably. This ensures that users with corrective eyewear can view fully-immersive stereoscopic 3D. The glasses are easily powered over a standard USB cable and can last an entire week without a recharge, which helps to minimize battery replacement. In addition, NVIDIA's "The Way It's Meant to Be Played" program ensures that future games will support 3D Vision.
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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of $96bn. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

About NVIDIA
NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForceŽ products, the professional design and visualisation market with its Quadro products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas.

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