Barclays launches Premier Life Banking in the UAE

The Premier Life offering is designed for individuals earning Dhs20,000 to 50,000 per month who desire a more rewarding banking experience.

"This is a fantastic offering which will transform the banking experience of clients in this demographic bracket. Until now, no one in the UAE has provided such banking privileges and lifestyle complementing benefits to this segment."

said Zeeshan Saleem, Consumer Baking Director of Barclays UAE and Gulf.

In return for a low monthly fee of Dhs100, Premier Life customers gain access to a gamut of rewarding benefits such as complimentary life insurance cover, free remittances, interest on account, no minimum balance, annual fee waiver on credit cards, discounts on travel, and a host of other rewards and benefits.

Additionally, Premier Life customers have access to state of the art Premier Banking facilities in Abu Dhabi and Dubai that provide a host of private and personal banking services. The Premier Banking branches have been designed to ignite inspiration and desire. From the furniture, to the water glasses, everything has been carefully selected by design experts.

"With all of the benefits, rewards and features we've included in this offering, our customers will ultimately gain much more than what they pay for the account," said Saleem. "Add to this the fact that they can conduct their banking in our Premier Flagship Branches assisted by bank representatives who are devoted to offering the most personal banking experience in the region, and you have an unbeatable package."

Barclays launched the service in the UAE after conducting a detailed research of the market. The targeted segment was seen as relatively untapped and under serviced, providing access to over 300,000 potential clients.

"We perceived this as a significant opportunity to create a proposition with an aspirational appeal that caters to this target segment by providing exclusivity and personalized service, while simultaneously helping customers manage their finances more judiciously in these challenging financial times," said Saleem.