American Hospital Dubai awarded Superbrand status

The hospital has joined an elite group of organisations in the region to be awarded this accolade - the 'Oscars' for brands - and is the only healthcare brand to be awarded this status in 2009. The award was presented at a ceremony on June 28th at the InterContinental Dubai Festival City.

An independent council of relevant experts selected the hospital from a short list of approximately 1300 brands, drawn from a much longer list of potential Superbrands, on the basis of an assessment by the judging panel. 74 brands - those scoring +80 per cent - were awarded the Superbrands status.

Commenting on the award, Mr Naser Saleh, Director of Sales and Marketing at the American Hospital Dubai, said:

"The American Hospital Dubai is seen to represent best practise in brand management and our success in building a strong brand over the last 13 years benefits the organisation in several ways, including customer and staff loyalty. The hospital is delighted to win this recognition from 'Superbrands', which reflects our commitment to providing the highest quality of US standard private healthcare to our patients. It comes as we celebrate our fourth accreditation by Joint Commission International and as we prepare for our next major expansion in 2010, when the hospital will double the number of patient beds."

The Superbrands citation for the American Hospital Dubai reads: Brand reputation, intelligent marketing, high levels of customer service, product innovation and value are key to protecting and gaining market share in an increasingly competitive healthcare market.

The American Hospital Dubai succeeds in all of these areas, its foremost strength however is its simple and straightforward approach to customers. This applies to the marketing activities which the brand undertakes and the way that its staff communicate at an individual level with consumers. In addition the brand has resisted the temptation to be a 'Jack of all trades' and remained focused on its core areas of expertise ensuring its staff are amongst the most helpful and knowledgeable in the industry.

The American Hospital Dubai should be commended for its contribution to medical advances and technology in the UAE, reinvesting in innovative new approaches to health and the care of patients. The American Hospital Dubai prides itself on being ethical, accountable and respectful. It is these qualities combined with its brand strength, which continues to grow and develop year on year, leading to the prestigious accolade of Superbrand 2009.

Mr Richard Larison, CEO of the American Hospital Dubai, added: "This is a significant regional award for the hospital and recognises the contribution made by all staff, every one of whom contributes to the overall 'brand experience' that we create and to the strength of the brand of which we can be very proud."