DTCM Manager Overseas Promotions, Ibrahim Ahli called the roadshow a success. "It was an eventful occasion as staging roadshows has always been one of the integral strategies of the department to promote Dubai as an all round destination," said Mr. Ahli.
He felt that roadshows give optimum exposure and popularity to the participating destinations. Such activities send a prompt and undivided message to the target customers. "Roadshows score advantage over exhibitions as in the former, we are the sole destination staging the event. This gives us maximum exposure. In exhibitions on the other hand, we are one of the participants thus the publicity is divided among the participating destinations,' detailed Mr. Ahli.
Mr. Ahli stated the event was attended by about 85 tour operators who were keen to know more about the destination and showed a lot of interest in promoting Dubai: "There are 32 Swedish tour operators promoting Dubai in their itinerary".
Besides, Mr. Ahli, DTCM Executive Overseas Promotion Saleh Al Geziry also represented the department in the roadshow.
END
Browse
related articles
DTCM roadshow in Sweden
- United Arab Emirates: Wednesday, March 26 - 2003 at 14:45
- PRESS RELEASE
The Dubai Department of Tourism and Commerce Marketing (DTCM) with 11 co-participants staged a roadshow in Sweden, Stockholm recently. The focus was on promoting Dubai as an all purpose destination.
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Log in to request more information from DTCM
Notes and media contacts
For further information, please contact:Pracheer Saran, Officer Editorial Services
Tel: 04 - 2230000 ; Fax: 04 - 2230022
Posted by Anne-Birte Stensgaard, News EditorWednesday, March 26 - 2003 at 14:45 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Thu Sep 25 2003.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds