• HSBC

Seef Zain Carnival kicks off at Seef Mall

It's all about summer fun at Seef Mall, Bahrain's family shopping hub and entertainment destination, Zain Bahrain has joined forces with the mall to bring the spectacular Seef Zain Carnival, a three-month-long summer festival to Bahrain residents and holiday-makers.

The shopping-plus-entertainment extravaganza, which focuses on creating a carnival experience for the entire family, will extend well into Ramadan and Eid al-Fitr festivities, concluding on September 30.

Welcoming the partnership with Zain Bahrain, Mr. Ahmed Al Ansary, PR Officer, Seef Mall, said:
"The summer carnival is a fresh initiative from Seef Mall to enhance Bahrain's image as an exciting, family oriented shopping destination and tourism hotspot. Seef is more than just a shopping and entertainment centre; it is part of the country's exciting journey in boosting retail trade and creating a vibrant tourism infrastructure that brings out the best of its culture and heritage. The carnival creates the perfect environment to attract both tourists and the local people to Seef Mall."


"We have designed the carnival so that not only do we provide a wholesome shopping experience for the entire family, but also showcase our rich culture while providing a platform for local talent to display their skills. Seef Mall would like to encourage all Bahrain residents to make use of this opportunity and showcase their talent in front of a sizeable audience," he added.

The Seef Zain Carnival will feature Zain Bahrain playing a key role by hosting entertainment events, interactive contests and free educational seminars on electronic technology management. The fun-and-active environment will be enhanced by the cooperation extended by the Zain Flagship Store located at Seef Mall.

The Seef Zain Carnival comprises of the following elements:

• Shop & Win Raffle Draw.

The draws will be held every Friday at 7 pm in the West expansion for the duration of the festival.

• Kids Corner:

3 kids entertainment areas have been set up - at Gate 2 (near Starbucks), Gate 4 (near the Customer Service Desk) and at Gate 3 (also near the Customer Service Desk). The Kids Corners remain open daily from 12pm - 5 pm and 7 pm to 10 pm. They feature a range of fun activities like face painting, balloon twisting, and various competitions. Children will be entertained by magicians, clowns, a kid's DJ on weekends, cartoon characters and stilt walkers.

• Talent Show:


- The UrTalent@UrFilez program promotes established local musicians like DJ Outlaw, Ala, May, Flipp, Hassan Hujairi, Cordoba and The Amigos and other artists who will give live stage performances starting on the 16th and 17th of July at 7 pm, of songs from their popular albums.

- Bahrain's Got Talent brought to you by UrFilez is the second initiative, for which young local musicians wishing to showcase their talent and see how they can handle the stagelights can register online via UrFilez.com and upload their audio/videos.

- Zain Mobile Fashion Show: Participants can register online and upload content. Those who qualify will have their creative efforts showcased at the Zain Flagship Store Promo Wall and finalists will participate in a fashion show that is part of the carnival agenda.

- XBOX Gaming and PS3 Guitar Hero Competition: Located, the first at the Zain Flagship Store and the second at the stage at the West Wing Extension, two member teams will participate in these competitions.

- The Summer Festival: Includes We All Read, The Designer in You architectural exhibition, and Mind Games throughout July. Tickets to all the events at The Summer Festival can be purchased at the New Extension, next to Gate no. 3, Seef Mall.

- Ramadan Cultural Fair: The sanctity of the holy and auspicious period of Ramadan will be reflected in the Ramadan Cultural Fair, which ties up with and complements the Bahrain Summer Festival to showcase the true spirit of the Bahraini heritage. There will be a Ramadan feel throughout the Mall. The total shopping experience will be woven around a souk, stalls across the mall, Kid's Corner with its traditional games and crafts, local handicraft works, and Ramadan sweets.

Commenting about the partnership with Seef Mall, Zain Bahrain's Marketing Director Mr. Emad El Kayali said, "We are delighted to partner with Seef Mall in this exciting family holiday initiative. At Zain we believe that our technology and our dazzling products and services offer a whole new take on enjoying life and this is reflected in our line-up of events at the carnival. We look forward to a great summer and wonderful Ramadan season at Seef Mall."

Among the long list of other competitions and events organized by Zain Bahrain during the carnival are the following:

• Score with Zain, which offers attractive Zain prizes to customers who score a goal.
• The Samsung DJ Phone Competition, in which customers have the chance to win a Samsung M7603 DJ Handset.
• Zain eShabab Program to help smart young students present their projects to the public.
• Zain Create Rotana Dancer, which features dancers performing from the Zain Flagship Store to the Zain stage at the West Wing Extension.
• Microsoft Workshops - a series of free seminars for the public conducted by professional trainers from Microsoft and Zain Bahrain.

The Seef Zain Carnival' 09 is designed to provide a fun-filled shopping experience, while identifying, nurturing and promoting local Bahraini talent.
Seef Zain Carnival kicks off at Seef Mall.
Seef Zain Carnival kicks off at Seef Mall.
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Notes and Media Contacts »

About Seef Mall:
Designed as a prestigious shopping destination catering to quality conscious residents and visitors to Bahrain, Seef Mall is ideally located in Seef District, one of the fastest growing residential and commercial districts in the Kingdom boasting several resort properties, hotels, private villas, banks and major businesses. Strategically located in the mall's premises is the 19-storey Fraser Suites & multi-storey car park which comprises 91 luxury serviced apartments ranging from quaint studios to large one to three bedroom suites and penthouses.

Seef Mall offers a comprehensive shopping and entertainment experience for the entire family with its comfortable and stimulating ambience. It's the first-of-its-kind in bringing a variety of lifestyles and exclusive, international brands under one roof.

About Zain:
Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile operators in the world by 2011. Today it is the 4th largest mobile network in the world in terms of geographical footprint with commercial presence in 24 countries spread across the Middle East and Africa providing mobile voice and data services to 64.7 million active customers as at 31 March 2009.

Zain operates in the following countries: Bahrain, Burkina Faso, Chad, the Republic of the Congo, the Democratic Republic of the Congo, Gabon, Ghana, Iraq, Jordan, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Saudi Arabia, Sierra Leone, Sudan, Tanzania, Uganda and Zambia. In Lebanon, the company manages the network on behalf of the government operating as mtc-touch. In Morocco, Zain in a joint venture, owns 31% of Wana Telecom.

On May 18, 2009, Zain entered into a merger agreement with Palestinian Telecommunication Company Plc (Paltel) that will result in Zain attaining 56.5% of the company subjective to regulatory approvals.

Zain offers innovative services in its markets such as One Network, the world's first borderless mobile telecommunications network enabling customers to receive calls and sms without charge and to make them at local rates throughout many countries in Africa and the Middle East. Customers can also top up their mobiles with airtime bought in their home country or from more than 1,000,000 outlets across 18 countries.

Zain Bahrain entered the Kingdom's telecoms market in 2003 as the second mobile service entrant. Riding on the promise of innovative business practices and cutting-edge technology, Zain Bahrain has delivered on these promises by putting Bahrain on the global telecommunications map with a string of firsts - the first country with nation-wide 3G, then 3.5G and now, WiMAX coverage. Today, Zain Bahrain has developed into a successful fixed wireless service operator offering full-spectrum corporate telecoms solutions, voice and data services to customers in the Kingdom.

The company is committed to nurturing the finest Bahraini talent and has an energetic and inspired majority-Bahraini workforce. It's strong CSR initiatives have made Zain Bahrain an active partner in Bahrain's development and progress.

For more information, please contact:
Hind Jameel Abdulsalam
Corporate Communications Coordinator
Zain
Tel: +973 36031358
Fax: +973 36031994
Alafoo Building
Road 2811, Block 428
Seef District
PO Box 266, Bahrain

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