A combination of shopping promotions and family entertainment activities has ensured a steady stream of shoppers to the mall this DSS.
Tom Miles, Director of Shopping Centres, Al-Futtaim Group Real Estate said that, "This Dubai Summer Surprises (DSS), Festival Centre has yet again managed to successfully offer very high standards of entertainment as well as retail offers to all our guests. The DSS special House of Illusions Dinner Show managed to win hearts and gain steady popularity while our roaming mascots ensured that visiting guests at the retail centre were kept thoroughly entertained. From 2008 till this date, Festival Centre overall footfall soared to 42% and boost up to 18% during June, the first month of DSS."
"This is a strong indication of the growing popularity of Festival Centre and our patrons have proven time and again that we have now become their destination of preference. "We aim to continue our successful collaboration with the DSF Committee and continue to host such challenging events over the months to come," he added.
One of the main attractions organized by Dubai Festival City, House of Illusions, proved to be an instant success in the first week of its opening. Combining an atmosphere of fine dining, entertainment, and spectacular settings, the event has attracted full-house crowds since the first show. Another attraction currently running at Dubai Festival City is the Dolls Art Exhibition, featuring numerous dolls created by renowned doll artists from around the world.
Dubai Festival City is also a member of the Dubai Shopping Malls Group and is participating in the Surprising Millions campaign during DSS.
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Dubai Festival City witnesses 18% increase in June footfall coinciding with DSS 2009
- United Arab Emirates: Wednesday, July 15 - 2009 at 16:22
- PRESS RELEASE
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Dubai Festival City, a key sponsor of Dubai Summer Surprises 2009 and a sought-after shopping and leisure destination, witnessed an 18% increase in footfall in June - the first month of DSS, compared the previous months of May and April of this year.
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Rana MesbahWednesday, July 15 - 2009 at 16:22 UAE local time (GMT+4)
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For more information, please contact:
Suhaib Abdullakutty
Editor
Dubai Shopping Festival Office
Level 1, Dubai - Department of Economic Development Building, Baniyas Road
P.O. Box: P.O. Box 25425, Dubai, UAE
Tel: +971 4 2235444
Dir: +971 4 2020579
Fax: +971 4 2235888
Suhaib Abdullakutty
Editor
Dubai Shopping Festival Office
Level 1, Dubai - Department of Economic Development Building, Baniyas Road
P.O. Box: P.O. Box 25425, Dubai, UAE
Tel: +971 4 2235444
Dir: +971 4 2020579
Fax: +971 4 2235888
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