Emirates sees increased demand for innovative DSS promotion

Ahmed Khoory, Senior Vice President Commercial Operations, Gulf, Middle East and Iran said, "To coincide with the Dubai Summer Surprises, Emirates airline launched 'Kids go Free', an innovative and exciting special offer, designed to drive incremental business to Dubai during the summer."

"Valid till 20th September, the 'Kids go Free' offer lets children under the age of 16 years fly for free, stay for free at participating hotels, dine for free, and play for free at Dubai's major tourist attractions, when accompanied by two adults. The accompanying adult air fares have also been significantly discounted, driving home the value for money proposition," he added.

Khoory stressed that the innovative promotion was well received by families not only in the GCC but in Europe and the Indian Subcontinent as well.

"Emirates airline has invested significantly in this offer in order to showcase Dubai as a family friendly destination. Summer is traditionally an extremely busy period for Emirates and this year is no exception," he said.

"The 'Kids go Free' packages have been extremely popular with families, in particular those from neighbouring GCC countries and Iran, but also from the United Kingdom, Germany, Russia, South Africa and the Indian sub-continent. We are delighted at the customer response to date and expect a further uptake in sales during the final months of the promotion," Khoory added.