Pure Gold Jewellers launches new set of solitaire jewellery

All pieces are certified by the International Diamond Laboratories (IDL), which provides the diamond trade and jewelry retailers with quality reports of polished diamonds.

The product range will be available across all Pure Gold Jewellers outlets in the UAE and the GCC from mid-July 2009.

"The new solitaire jewellery exudes elegance and beauty which are outstanding features of all Pure Gold Jewellers products. We are launching the items at a very reasonable price. This is a great value for our customers because they will not find anything like this at this price in the market,"

said Pure Gold Jewellers CEO and Managing Director Karim Merchant.

Aside from the great value, Pure Gold Jewellers is also offering its customers a money back guarantee, "We are so confident of our pricing that we are offering money back guarantee for the first time to our customers who are buying the new ¼ carat solitaire collection," added Merchant.

Pure Gold Jewellers has consistently offered its customers with products that are of best quality at the most affordable price. It is known for its value for money product range. It has become a favorite among customers for its lifetime repair and exchange guarantee policies, and 100 per cent certification for all products.

A trip to any Pure Gold Jewellers outlet also guarantees a friendly and enjoyable experience. Staff are well-trained to help and extend excellent service to their customers. The jewellery retailer has been accorded the Dubai Service Excellence Scheme (DSES) recognition for two consecutive years as the "Best Service Performance Brand" in the large business category.

In 2004, it was given the 'Star Performer' award by the Dubai Gold and Jewellery Group (DGJG) based on its performance in retail promotional activity. The DGJG is a prestigious trade body with over 700 members whose aim is to promote the jewellery industry of Dubai both locally and internationally through its various activities.

Pure Gold Jewellers is now one of the fastest growing jewellery houses in the UAE and has over 75 outlets in the GCC.