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"The first month of this year's promotion shows an increase in footfall compared to the same period in 2008. At Mall of the Emirates, the footfall figure in the 32-day period since DSS started has reached over 2.7 million. We are extremely pleased with this overall performance as it shows the robustness of the retail sector."
As the world's first shopping resort, Mall of the Emirates was the venue for a spectacular DSS opening ceremony that lasted for twelve hours on June 11.
The ceremony was unique in the fact that apart from entertainment shows, shoppers were rewarded with prizes, massive discounts, and draws through every hour of the ceremony.
Mall of the Emirates is currently hosting the stage show of Disney High School Musical 2 that is attracting crowds of families and music and stage enthusiasts from around UAE.
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Posted by Nadeen El Ajou
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