Browse
related articles
"Ms Assaad is a results-driven leader and strategic thinker who introduced a number of new practices that resulted in exceptional growth at BNPP,"said Zaher Al Munajjed, Grameen-Jameel's chairman.
"By doubling the number of branches in BNPP and introducing multiple new retail banking products in Barclays, she rapidly expanded access to financial services for Egyptians. We are excited to have her direct her energy into achieving similar results for the poor in the Arab World," he said.
Alex Counts, Grameen-Jameel Director and President of Grameen Foundation added,
"Grameen-Jameel has fast become a leading microfinance organisation in the region. With Ms Assaad at the helm, we are well positioned to enhance services to microfinance institutions serving the poor and to reach our goal of adding one million new microfinance clients through our partners by 2011."
Educated in Egypt and Canada, Ms Assaad entered the banking industry in 2001 at UBS. She also held various management positions at Barclay's Bank in South Africa and Egypt before assuming her responsibilities at BNP Paribas in 2007.
Rana Mesbah
