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Saturday, November 28 - 2009

Philips Pixel Plus chosen best TV in consumer study

  • United Arab Emirates: Thursday, March 27 - 2003 at 16:55
  • PRESS RELEASE

In a blind test of consumers conducted by AC Nielsen in Dubai, the newest Philips Pixel Plus was picked as the best picture TV by 74 per cent of respondents in a head-to-head match with two other rivals.

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  • The newest Philips Pixel Plus
    The newest Philips Pixel Plus
Not only did the consumers choose the ultra-high-resolution Pixel Plus TV as the overall best, but they also ranked it far ahead of the other TVs in the specific categories of picture detail, picture clarity and depth, motion smoothness and motion sharpness.

The test was conducted on 302 consumers shopping at the Deira City Centre Mall in Dubai. The three televisions that were used in the test were the Philips Pixel Plus 29PT9420, the Sony VR29M97 and the Panasonic TC29P250X. None of the TV brands were disclosed to participants until after the test was completed.

"Philips is continually working to offer better technologies to its customers. This study shows that consumers agree that our Pixel Plus TV provides superior picture quality," said Olivier Delahaye, Regional General Manager, Consumer Electronics, Philips. "We are excited by the exceptional quality of this new TV technology and are pleased that a blind test involving hundreds of consumers confirms its excellence."

Philips'newly released Pixel Plus technology doubles the horizontal resolution of standard TVs and increases vertical resolution. The result is a breathtaking picture of over two million pixel resolution per frame. This means amazingly sharp pictures with clear and natural detail for all types of input - from normal TV and VCR to DVD.

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Notes and media contacts

For more information please contact:
Geraldine Jolivet
Philips Electronics Middle East and Africa
Tel: 04 - 33 53 666 Fax: 04 - 309 5160

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.8 billion in 2002. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 170,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.philips.com/newscenter

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