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This agreement comes shortly after Samsung launched its new regional offices in the Levant, one of the main objectives of which is to reinforce and increase public awareness in the Levant to the Samsung brand.
Commenting on the signing of the agreement, Samsung Electronics Levant President Sunny Hwang said:
"Saatchi & Saatchi - Jordan was chosen for the outstanding level of creativity and efficiency, reflected in the agency's various campaigns around the world, not to mention the broad global network it managed to create over the years. We are certain they will meet the demands of our campaigns head-on."
In turn, Saatchi & Saatchi - Jordan's Managing and Creative Director Georges Joujou said: "We are pleased to work side by side with such an established and discerning conglomerate as Samsung. We are excited to commence working towards realizing Samsung's objectives, and to build a successful creative story that holds Saatchi & Saatchi's fingerprint, which we are certain will be achieved within a relatively short period of time."
Samsung has garnered a reputation for creating a broad and varied range of high quality and competitively priced electronics and digital solutions. Their products are raved about for having sleek designs, all the while retaining unmatched intuitiveness and usability. The company has succeeded in setting new standards for consumer electronics and digital technologies in the region by consistently providing customers with superiorly innovative products.
Founded in the UK in 1970, Saatchi & Saatchi launched its first Middle Eastern offices in 1990, working alongside 74 of the world's top 100 advertisers, and reaping 600 creative awards in the last two years alone. The global agency has 134 offices with 7,000 employees in 84 countries worldwide.
Posted by Nadeen El Ajou
