51 East upgrades its City Centre store

Notes and media contacts

About Modern Home and the showroom outlets"51 East"

"51 East" the new name of Modern Home outlet is Qatar's premiere retail network of outlets, providing consumers with the widest choice of the world's most prestigious brands including among others:
- Watches & Gifts:. Rolex, Tudor, Hysek, Armand Nicolet, Porshe Design, Michel Purchin, Faberge,
Blu, Vulcain, Pasquale Bruni, Scintilla, Waskoll, Favre Leuba.
- Fashion: Brioni, Corneliani, Versace Collection, Joop, Francesco Smalto, Mariella Burani, Trussardi Jeans, CK, Cerruti Jeans, Van Laack , Marella, Gattinoni, Free For Humanity, Hoss and more.
- Leather accessories: Bally, Bruno Magli, Moreschi, Stuart Weitzman, Fratelli Rossetti, Noya, Baldinini, Francesco Biasia, Clarks and more.
- Cosmetics & Fragrances: Chanel, Givenchy, Amouage Elizabeth Arden, Ingrid Millet and more.
- Audio & visual Electronics: Sony, Yamaha, Bose, Sony Ericsson, IBM ThinkPad, Apple and more.
"Modern Home" was established more than 55 years ago as Qatar's premium brand outlet by Abdullah Al-Darwish and pioneered the high-end department store concept in Qatar. Throughout the company's history, Modern Home has been considered a leader in Qatar in terms of managerial structure. The company has since developed a large portfolio of world-class brands that it offers to consumers throughout the country.

For more information please contact:

Elise Zwein
Account Manager
Action Qatar
Handassa Str., B ring road
Building 142, First Floor
P O Box 2900, Doha, Qatar
T +974 4361499
F +974 4370167