During the conference, attendees were briefed on Atico Fakhreldin Group's growth during the past eighteen years and its most recent undertakings, including the renovation and expansion of AlQasr Metropole Hotel, Kebab Express, and Fakhr El-Din Garden, in addition to the company's activities during the holy month of Ramadan.
In light of this, Mr. Essam Fakhriddin stated,
"We are more than happy to meet with our friends from the media in such pleasant surroundings, at one of Atico Fakhreldin Group's most important outlets. Together, we can share our thoughts on the company's qualitative development, as part of our tireless efforts to satisfy our customers. We chose to hold this gathering at The Courtyard to put our guests at ease with its charm and ambiance, and to allow them to sample some of the delicious dishes prepared at this outlet."
Amongst the most important current and future plans that were highlighted by Mr. Azzam Fakhriddin during the conference was the renovation of AlQasr Metropole Hotel lobby, complete with a luxurious new lounge, with new contemporary designs of the highest quality. Furthermore, the Hotel outlets are also being remodeled; Trattoria will be unveiled in all its new glory by October 2009, and Vinaigrette and Nai, by January and February 2010, respectively. Kebab Express will be opening its third branch in TAJ, a new mall which is scheduled to open by the end of 2010 in Abdoun.
Ms. Abeer Fakhriddin also pointed to a number of social responsibility programs and activities undertaken by Atico Fakhreldin Group, such as donating 5% of its Kebab Express revenues for the month of February to Gaza through the Jordan River Foundation (JRF). The company took part in the "Tastings for Gift of Life" initiative, organized by Gift of Life Charitable Society in Amman (GOLA), through its Kebab Express and Fakhreldin & Co outlets. Atico Fakhreldin Group also installed donation boxes for the King Hussein Cancer Foundation (KHCF) in its Kebab Express outlets in City Mall and Swefieh.
It is worth noting that Atico Fakhreldin Group outlets include Kebab Express, Fakhr El-Din Restaurant, Ren Chai, Yoshi, Nai, Vinaigrette, Trattoria, The Courtyard, Wild Jordan Café, Bistro One, Amigo, and Fakhreldin & Co. The company also operates AlQasr Metropole Hotel, a boutique four-star hotel located in the heart of Shmeisani.
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