Active measures to stop the spread of Osteoporosis in the region

Notes and media contacts

About 'Nestlé Strong & Healthy Bones' Initiative:
In May 2009, Nestlé Middle East announced the launch of a region-wide initiative to boost bone health knowledge and preventative action. The 'Nestlé Strong & Healthy Bones' initiative addresses the need to propagate bone health knowledge in the region, with a view to help women build and maintain strong and healthy bones and thus reduce the risks of bone disease in later life.

In addition to imparting knowledge and practical information drawn from Nestlé's extended nutritional research heritage, the initiative will see several education programs and active campaigns rolled out across the region.

About Nestlé Nesvita pro-Bones:
Nesvita pro-Bones is the adult powdered milk especially developed by Nestlé Research Center to help women build and maintain strong and healthy bones, and thus prevent bone disease in later stages of life.

Nesvita pro-Bones is enriched with an optimum amount of calcium to supply women between 19-50 years of age with 100% of their daily calcium requirement (1000mg/day) in just two glasses every day. Nesvita pro-Bones also provides the combination of nutrients necessary to help the body absorb Calcium. These include Vitamin D, Phosphorous, Magnesium, Zinc and Vitamin C; in addition to important micronutrients important for the general health and wellness of women, including Iron, Folic Acid and Vitamin E.

Nesvita pro-Bones is available in low fat and fat free variants, to fit the different diet requirements of women.

About Nestlé:
For over 140 years, Nestlé has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the world's foremost Nutrition, Health and Wellness company. Headquartered in Vevey, Switzerland, Nestlé currently employs over 275,000 people in 481 factories and operations in almost every country around the globe.

'Good Food, Good Life' is the foundational philosophy upon which Nestlé continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. To that end, the company invests around $1.5bn in research and development alone, every year.

Nestlé's portfolio of products includes Infant Nutrition, Milks, Soups, Bottled Water, Confectionery, Coffee, Beverage Creamers, Culinary and Breakfast Cereals.

About Nestlé Middle East:
Following nearly 70 years of success and heritage since its first Middle East operation in Lebanon in the early 1930s, Nestlé Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets.

To date, Nestlé has invested more than $400m in the region, owning and operating 14 factories and 16 offices. These capital investments have contributed heavily to creating job opportunities, enhancing technological and manufacturing capabilities, and fostering national economies around the region.


For more information, please contact:
Einas Abou-Hatab
Buchanan Middle East
einas.abouhatab@buchananme.com
T +971 4 4239308