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The Mohammed Bin Rashid School for Communication at AUD perfects its curriculum

  • United Arab Emirates: Monday, July 20 - 2009 at 12:04
  • PRESS RELEASE

The Mohammed Bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD) has built on its existing curricula to refine its Bachelor of Communication and Information Studies (B.C.I.S.), which now entails two concentrations in both Arabic and English: Journalism, and Digital Production and Storytelling.

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  • Mr. Ali M. Jaber, Dean of the Mohammed bin Rashid School for Communication.
    Mr. Ali M. Jaber, Dean of the Mohammed bin Rashid School for Communication.
The MBRSC prepares its students to work in the fast-paced world of the media and to provide the public with content that meets international standards, by enriching the students' knowledge and training them in areas ranging from ethics, media policy and reporting, to writing, production and language skills.

Mr. Ali M. Jaber, Dean of the Mohammed bin Rashid School for Communication comments:
"We believe that all those who work in the field of communication are story tellers and that we are in the story-telling business. We believe in the need to train our students in how to be able to tell their own stories in the best way possible using the techniques of journalism and television, radio, cinema, online, games, and mobile media. We also believe that writing rests at the heart of story-telling. It is through the proper use of simple, yet rich diction that students will be able to translate their original thoughts, ideas, their trials and tribulations into stories."


Loyal to its ongoing efforts to form the best and brightest journalists and media professionals, and well aware of the financial, geographical and logistic challenges that applicants might be facing in today's difficult times, the MBRSC has reiterated that H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, is offering full financial aid (including tuition, board, books...) to eligible applicants in need from all over the Arab World, and who have opted for the Arabic track. The scholarship application deadline is set for July 30.

In order to fulfill the degree requirements, students have to take the 7 General Foundation Courses and 8 Concentration Courses (according to their chosen concentration).

In addition, they have to opt for 2 out of the 6 proposed Arabic, French and Spanish courses, and to choose 12 Arts and Sciences Core Courses, 8 Arts and Sciences Electives and 5-6 General Electives from the wide array of courses offered by the School.

When applying to the B.C.I.S. program, applicants must, in addition to satisfying AUD's general admissions requirements, submit an essay written either in Arabic or in English depending on the chosen track, and a portfolio consisting of samples of their literary/artistic work.

Applicants to the Arabic track must sit for an Examination of Proficiency in Arabic.
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Notes and media contacts

About AUD
The American University in Dubai (AUD) is a private, non-sectarian institution of higher learning, founded in 1995; it serves UAE nationals and international students who seek world-class career-oriented education. It is accredited by the Commission on Colleges (COC) of the Southern Association of Colleges and Schools (SACS) to award Bachelor's and Master's degrees.

AUD is officially licensed by the Ministry of Higher Education and Scientific Research of the United Arab Emirates. The Ministry has accredited the University's programs in Business Administration (both undergraduate and graduate), Communication and Information Studies, Engineering, Information Technology, Interior Design and Visual Communication.

The Bachelor of Science programs in Civil, Electrical, and Computer Engineering are accredited by the Engineering Accreditation Commission of ABET, Baltimore, Maryland, USA.
AUD holds an Agent's License issued by the District of Columbia Education Licensure Commission (Washington, DC, USA) and is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC).

About the Mohammed Bin Rashid School for Communication
Launched in 2008, the Mohammed Bin Rashid School for Communication (MBRSC) was established to bridge the gap undermining the Arab media sector, by educating students to become journalists with an outstanding command of the Arabic language. A memorandum of understanding was signed in early 2009 between AUD and the USC Annenberg School for Communication to institute a partnership which includes consultation on curriculum reviews, exchange of faculty and students etc.

The School's distinction also lies in the special directives given by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, to the Administration of the University to confer scholarships on 75% of the distinguished students who meet the admissions requirements of the School.

For further information please contact the American University in Dubai: +971 4 399 9000.

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