• HSBC

Lamis Khamis announces the launch of its brand in the region

  • United Arab Emirates: Monday, July 20 - 2009 at 13:28
  • PRESS RELEASE

Lamis Khamis, a renowned fashion brand with A-list celebrity following, has announced the launch of its brand in the region.

Stocked at all Tiger Lily outlets across the UAE, Lamis Khamis has achieved international stardom with celebrities like Paris Hilton being spotted donning the signature pieces.

Famed for innovative, unique and cutting edge designs, Lamis Khamis was founded in London by Lamis Khamis who is also the head designer for the brand. Eclectic patterns with diverse designs are intricately and individually handcrafted to produce unique products.

Graduated in Fine Art Sculpture and Ceramics, Lamis Khamis joined an advertising agency before pursuing her passion for fashion and design. Customizing her own clothes, Lamis was constantly being noticed and approached by popular boutiques and fashion stores in London keen to find out about the brand. With a growing number of enquiries, Lamis produced few original pieces for select stores which sold out almost immediately. Without formal fashion training, Lamis was intent on bringing a different approach to the fashion industry and joined the famous Camberwell College of Art to obtain her degree.

As her success continued, so did the interest for her designs, Lamis was driven and determined to established her brand thus left her advertising job to pursue fashion full time and launched the new Lamis Khamis. Designing unique styles that brought out provocative and new approach to the industry, Lamis Khamis explored its full potential; creativity, imagination and precision to produce master pieces that would earn her reputation amongst stylists, photographers, stores and celebrities. Lamis's drive and commitment to be the best come from her approach to the industry, enhancing her designs by incorporating her fine art skills and ideas producing designs that were ahead of time.

"The essence of Lamis Khamis is to continuously re-invent creativity in fashion through the combination of fabric selection and designs. Every pattern undergoes a series of sketches before the final model is ready for production. Individual pieces are handmade using unique techniques inspired by excellence. Our objective is to maintain consistency and be relevant to different market trends"


said Lamis Khamis, Director.

Inspired by the changing dynamics of a modern woman, Lamis Khamis creates vibrant, distinctive and exquisite designs that encapsulate femininity and accentuate a woman's body. Lamis Khamis integrates solid colours with beautiful embroidery of cameo and silhouette motifs making her pieces great works of art. With a list of celebrity clientele, including Paris Hilton, Lamis Khamis has become the must-have pieces suitable for all seasons. Lamis Khamis designs are stocked at all Tiger Lily boutiques in the UAE.
Paris Hilton wearing Lamis Khamis design.
Paris Hilton wearing Lamis Khamis design.
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Notes and Media Contacts »

For interview opportunities please contact:

Strawberry PR & Events
Rahma Himid
P.O.Box 119027, Dubai, UAE
Sheikh Zayed Road, Al Safa Tower, 1605
Tel: 04 3315173
fax: 04 3315215

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