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Du bolsters indoor network coverage in hundreds of UAE hotspots

  • United Arab Emirates: Monday, July 20 - 2009 at 14:05
  • PRESS RELEASE

Du is expanding and improving its indoor network coverage in hundreds of high-traffic areas across the UAE with the continued roll-out of sophisticated in-building upgrades.

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Since 2007, Du has invested more than Dhs500m in indoor connectivity improvements. This enables it to provide 3.5G, 3G, EDGE, GPRS and GSM capability in any location it covers.

Built with the latest protocols and telecommunications technology, the Du network also supports the most modern technology available for voice clarity - AMR (Adaptive Multi-Rate). With another Dhs200m earmarked this year for indoor network improvements in additional locations across the UAE, Du has sourced cutting-edge technologies from companies which include Nokia Siemens, Huawei and Motorola to complete its in-building improvements.

Du's IBS (In-Building Solutions) team is working tirelessly to enhance coverage in key locations such as shopping malls, airport buildings, hospitals, universities, hotels, resorts, high-rises and other high-traffic areas across the country.

Once a location receives its 'extreme Du makeover', subscribers can expect exceptional voice clarity, robust connectivity and instantaneous connections on every level, in every elevator, and even in the areas surrounding the hotspot.

"We are committed to bringing our state-of-the-art EDGE network to customers across the UAE. The EDGE network is compatible with the latest 3.5 and 3G mobile technologies, as well as the 4G technologies of the future. In addition to expanding our coverage, we are also dedicating substantial resources to vastly improve network reliability in indoor areas and ensure ultra-clear and dependable service where our subscribers live, play and do business,"
said Hatem Bamatraf, Senior VP Network Development, Du.

The current initiative to strengthen Du's indoor network coverage is a critical component of ongoing efforts to address customer concerns, and to strengthen and consolidate the company's position as the UAE's most innovative and responsive telecommunications provider.
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About Du
Du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that Du provides in some of the free zones of Dubai. Call Select, Du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become Du customers.

Among Du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, Du business offers include Closed Business User Group and preferred International Destinations. Du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

Du products and services for consumers and business are available through Du's retail network, currently numbering 32 Du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through Du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. Du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

Du is 39.5% owned by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name Du.


Awards to date
• Du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• Du won two prestigious awards at UAE Web Awards 2008. Du e-shop portal won the best strategic online portal award in the e-commerce category and Du media club website won the bronze award in the media and press category.
• Du corporate brand launch campaign awarded a Cristal MENA award in 2008
• Du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
Du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.

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