Dubai to host outdoor adventure extravaganza

To be held from 19-21 November 2009 at Dubai Festival City, Outdoor Adventure Dubai 2009 will include representatives from the UAE and International major sporting events, adventure travel operators and sporting associations.

Outdoor equipment manufacturers, all-terrain vehicle producers and sports experts, including skateboarding, scuba diving and sea fishing, will all be on hand to advise and guide Outdoor Adventure Dubai visitors.

Leading suppliers already on board include Coleman, Hobby Centre, Malaysian Tourism Board, Salomom, Ultimate Heli and many more.

"Outdoor Adventure Dubai 2009 is the only complete sporting event of its kind to be held in the UAE. The event will offer families, sports lovers, and outdoor adventurers an all-in-one show covering the best-in-class products and services in the market today. Companies will also be able to share their latest ideas with a captive audience of outdoor adventure enthusiasts."

said Helal Saeed Almarri, CEO, Dubai World Trade Centre.

An estimated 10,000 public visitors will be able to try out the newest sports equipment and even test drive the latest 4X4 SUVs on a specially designed course. Visitors can also check out the latest news on adventure travel holidays and eco-friendly pursuits or take part in a range of seminars including desert driving, outdoor cooking and water sport safety tips.

Outdoor Adventure Dubai 2009 is supported by the Department of Tourism and Commerce Marketing, to further position the UAE as a leading global destination for adventure tourism.

"We are pleased to be in partnership with Dubai World Trade Centre in assisting with the launch of this important new initiative in the UAE. The region will see a lot more developments in outdoor activities in the future," said Khalid Bin Sulayem, Director General, Department of Tourism and Commerce Marketing, Government of Dubai, Official Tourism Partner for Outdoor Adventure Dubai.

Emerging as the region's capital for sporting events, the United Arab Emirates is steadily building sports facilities and promoting outdoor or adventure sports, providing the perfect direct platform for Outdoor Adventure Dubai 2009. More than 150 recreation, adventure and tourism companies will be on hand to promote outdoor adventure travel holidays to the region's consumers.

Time Out Dubai has also been named as the Official Magazine for the show providing updates and advanced previews concerning all aspects of the event.