Damas launches Ananya collection

Crafted in 18k yellow and white gold and further encrusted with the sparkle of diamond brilliants, this charming in-house collection of Damas draws its name from the Sanskrit word for purity.

Interestingly, the term also closely resembles the Russian word for 'unique'. As a highly feminine collection, Ananya's jewels are composed of clean, defined lines sparkling with interesting floral features bringing together diamond brilliants.

Commenting on Ananya's new jewels, Tawhid Abdullah, Managing Director, Damas Jewellery said,

"Ananya's jewels draw inspiration from the ethnic designs of South India. Delicate lines and decorative elements make this diamond jewellery collection highly feminine, and the use of select diamonds endows these jewels with a special appeal of their own. The collection's bangles especially will be liked by women due to their modern stylish looks."

Damas' Ananya collection is popular for its Tanmania pieces offering uniquely designed pendant chains where the lower arch of the chain has been converted into a pendant design of bewitching essence. This is matched by a pair of stud or drop earrings replicating the Tanmania pendant design. Ananya's bangles on the other hand exude minimalistic allure and are composed of one or two slim lines converging to meet an interestingly designed floral feature encrusted with diamonds. While Ananya's Tanmania pendant chains offer pieces that are particularly suited for ethnic wear, its pretty earrings and elegant bangles are perfect as daily adornment for formal office and casual wear.

Two of Ananya's new offerings stand out for their riveting beauty. One necklace set features three-petalled blossoms with tiny stalks that are composed of diamonds. Several of these blooms are strung together to form a riveting necklace that is matched by a pair of stud earrings. The other pendant set design includes an orb-shaped pendant entirely made up of awesome sized diamond brilliants which is thereafter strung on a delicate chain and matched by a pair of equally stunning stud earrings.

Career women will particularly be attracted to Ananya's elegant bangles which can be worn with a variety of day time formal and informal attire. Designed around neo-art floral motifs, they effortlessly speak of their wearer's good taste.

Select from Ananya's array of jewels now available at all Damas 22k shops in UAE.