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For customers who wish to watch a movie at the malls' CineStar cinemas, free parking will be extended by an additional hour on both weekdays and weekends.
The new system is based on industry research showing an average of 70% of shoppers spend three hours or less in the malls during the week and four hours over the weekend.
Majid Al Futtaim Group, which owns Mall of the Emirates and Deira City Centre have been strong supporters of the Dubai Metro since its planning stage and it has sponsored the stations outside the mall naming them Mall of the Emirates and Deira City Centre Stations.
Fareed Abdelrahman, Vice-President, Divisional Asset Management for Majid Al Futtaim Properties, said the main aim is to ensure customer comfort and convenience with the new system.
"With the Mall of the Emirates and Deira City Centre Metro stations so conveniently situated there was the need for a parking management system to ensure parking remains accessible for our customers. Unlike other systems in place in Dubai, it is not dependant on how much you spend or what time of the day you visit, and the free parking actually lasts longer than the average amount of time spent by shoppers in both malls," he said.
"It was very important for us to strike a balance between giving our customers easy access to free parking while ensuring our car parks at Mall of the Emirates and Deira City Centre do not become park and ride stops for Metro users,"Abdelrahman concluded.
To introduce the system to the malls' visitors, a free trial period will begin on August 9, which will include the use of entry and exit barriers, ticket collection points and instructions. Charges will only apply from September 10, a day after the Dubai Metro begins its service.
Courtesy parking crews will be stationed around the two malls to help customers adapt to the new system, ensuring their continued enjoyment of the best shopping, leisure and entertainment experience in the city.
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Posted by Rana Mesbah
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