U-To Solutions brings Ten Sports Live on BroadView

The operations include three wholly owned channels namely Ten Sports India, Ten Sports Pakistan and Ten Sports International (Middle-East) And five third party channels managed and distributed by Taj Television, ART Prime Sports & Football Channel, Goal TV 1, Goal TV 2 and Cricket Plus

U-To Solutions, BroadView Inc.'s exclusive representative in India will manage the account through the 'BroadView' Suite of Broadcast Management solutions.

After an accelerated system integration process that was wrapped in just 8 weeks, all eight channels successfully went Live with BroadView on the midnight of July 15, 2009.

BroadView's Suite is a fully integrated Broadcast Management System for Advertising Sales, Traffic, Programming, Scheduling, Acquisitions and Billing and is easy to integrate with almost every automation system in the market.

Richard Saldanha, Director, Station Traffic and Presentation, said:

"This new broadcast management system will bring efficiencies to our operation and create an excellent platform to expand our third party channel business."

Sumit Suri, Director, U-TO Solutions, added, "We at U-TO Solutions are very proud to partner Ten Sports in this strategic exercise which has delivered a dramatic overhaul of their broadcast management systems and processes. The rapidly growing Middle East market tends to lag in adoption of state-of-the-art Broadcast Management solutions Ten Sports' initiative breaks new ground and we are privileged to have played a role."

U-TO Solutions, has earlier brought all Viacom 18 channels i.e Colors, MTV, Nick and VH1 Live on their BMS platform. Other broadcasters who have opted for various products and services of U-TO Solutions include Star, NDTV Imagine, NDTV Lumiere, INX Media and NewsX.

U-To Solutions has been in the software business for almost a decade now and has successfully carved a niche for itself in the Media and Pharma sectors. Some of the major existing clients across industries include Johnson & Johnson, Cipla, Indian Broadcasting Foundation (the Indian broadcast industry's apex association), Nilkamal, @ Home, Ambuja Cement, Mahindra & Mahindra, McDonald, Mindshare and the Indian Navy.