A strong multi-media campaign comprising of newspapers, radio, outdoor, digital and booklet distribution will be used to create brand awareness and drive the opening promotion.
Commenting on the launch Cyrille Veillard, Country Head for Fu-com, Kuwait, said:
"We will not stop at just the opening promotion and offers we have put in place an aggressive all year round marketing strategy to ensure a high level of customer flow and visibility for our brand."
Says Mr. Jean-Marc Lebrun, COO, Fu-com, "During the soft launch phase itself from 5th July onwards we have seen a lot of customer interest and have been trading briskly, we see this as a healthy and positive sign and are confident that customers in Kuwait will take to shopping at our hypermarket."
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Posted by Siba Sami Ammari
