Browse
related articles
Moschino currently operates in the UAE and Bahrain through exclusive franchise partners Al Tayer Insignia, a company of Al Tayer Group.
The boutique follows the store concept conceived by Moschino's creative director, Rossella Jardini, for recent and forthcoming spaces. The new interiors are a surrealistic take on the theme of fairy tales. A heart-shaped handle, one of the symbols of Moschino, opens the door onto a pale space with luminous colour, which transforms the classic furnishings into the main characters of a tale set in an enchanted forest.
Light fixtures turn plexiglass teardrops into transparent hearts that magically rain down to the ground to form metallic embellishments. Racks are in the shape of aluminium metal trees that spread against the walls like branches and leaves, with clothing hanging down and display units dropping like fruit. A rug with flora and fauna motifs shot with iridescent lurex yarn lends warmth to the white marble floor.
The chairs, too, play up the surrealistic tone of the new concept. Upholstered with red fabric hearts, several chairs are arranged near the "handbag" sofa so that guests are transformed into princesses for the occasion, one can try on footwear in a world populated by diamond- and ring-shaped displays and little display "houses" in lacquered wood.
Alessandro Varisco, Managing Director Moschino S.p.A claims:
"We are honoured Moschino is present in such an important luxury market with an outstanding partner as Al Tayer Insignia, we are looking forward to future growth and great achievements"
Moschino, in collaboration with the same partner, is planning a further store opening later in 2009, within the luxurious Pearl Mall in Doha.
Posted by Rima Ali Al Mashni
